Feb 06, 2026

Hello, GrowthHackers!

Welcome to your daily unfair advantage.

Every morning, we cut through the noise to bring you sharp insights, fast news, and fresh sparks to light up your brain and fuel your hustle. From scrappy hacks to big tech moves, AI shifts to culture flips this is your intel to stay ahead, move fast, and break boring.

Think of it as your growth-fueled espresso shot.
Short. Smart. Addictive.

Let's dive in.👇

Quick Hits

Spotify's new feature lets you explore the story behind the song you're listening to
(Music hits harder when you know the backstory)
Reddit looks to AI search as its next big opportunity
(Google has links. Reddit has answers)
OpenAI launches a way for enterprises to build and manage AI agents
(From copilots to coworkers.)

The Growth joke of the day

Why did the enterprise hire AI agents?
Because Spotify gives stories, Reddit gives opinions, and someone still has
to actually do the work.

What's New in Growth Hacking/Growth Marketing?

Strategies

Google Releases Core Update Targeting Discover Feed
Google has started a Discover core update. The rollout may take up to two weeks, with expansion to more countries and languages later.
Performance marketing is being rewritten by AI
From targeting and media buying to creative testing and attribution, AI isn't just helping marketers it's doing the work, faster and smarter than ever.
AWS revenue continues to soar as cloud demand remains high
The company reported Thursday that its cloud service business recorded $35.6 billion in revenue in the fourth quarter of 2025. This figure marks a 24% year-on-year increase and the business segment's largest growth rate in 13 quarters.
Meta tests a stand-alone app for its AI-generated 'Vibes' videos
Launched last September, Vibes lets you create and share short-form AI-generated videos and access a dedicated feed that displays AI videos from others.
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People

Not many movements from our fellow Senior Growth Marketers today 🫠

Did you hear?
The GrowthHackers Podcast is live!🎙️

Building Goodbash – From Pain Point to Marketplace

A Founder's Journey in Microscope

Building a marketplace is widely considered one of the hardest challenges a startup can face. It requires a fragile balance of matching demand with supply get it wrong, and nothing works.
In our debut episode, "Building Goodbash From Pain Point to Marketplace," we go under the microscope with a founder who dared to implement it. We dive deep into:

Synchronizing Supply & Demand: How to manage the complexity of multiple personas.
Reducing Risk: Navigating high marketing costs and fragmented messaging.
The Waiting List Myth: Do pre-launch strategies create real traction or just an illusion?

Designed for the doers, builders, and growth-minded teams in our community, this episode turns complex startup theory into a proven framework for success.

Listen our 1st episode!

What's New in Artificial Intelligence (AI)

AI Recommendations Change With Nearly Every Query
SparkToro research finds AI tools produce different brand recommendation lists more than 99% of the time when given the same prompt.
Sapiom raises $15M to help AI agents buy their own tech tools
People without coding backgrounds are discovering that they can build their own custom apps using vibe coding solutions like Lovable that turn plain-language descriptions into working code.