Hello, GrowthHackers!

Welcome to your daily unfair advantage.

Every morning, we cut through the noise to bring you sharp insights, fast news, and fresh sparks to light up your brain and fuel your hustle. From scrappy hacks to big tech moves, AI shifts to culture flips this is your intel to stay ahead, move fast, and break boring.

Think of it as your growth-fueled espresso shot.
Short. Smart. Addictive.

Let's dive in.👇

Quick Hits

OpenAI policy exec who opposed chatbot's "adult mode" reportedly fired on discrimination claim
(Internal policy debates now playing out in public)
Half of xAI's founding team has left the company
(Startup lore loading…)
TikTok launches an opt-in Local Feed
(Neighborhood algorithm unlocked)

The Growth joke of the day

Why are AI companies trending every week?
Because the models are stable… but the humans are not.

What's New in Growth Hacking/Growth Marketing?

Strategies

Amazon may launch a marketplace where media sites can sell their content to AI companies
As tech companies look for legally safe sources of AI training data, Amazon is reportedly considering launching a marketplace where publishers can license their content directly to AI companies.
How to Analyze Behavioral Data for Search
Discover the three levels of diagnostic tools from basic GSC data to advanced neuromarketing metrics and how to use them to optimize the entire search journey.
Google Can Now Monitor Search For Your Government IDs
Google's Results about you tool now monitors Search results for government-issued IDs like passports, driver's licenses, and Social Security numbers.
Synthetic Personas For Better Prompt Tracking
Synthetic personas solve the cold-start problem with 85% accuracy by simulating search behavior across user segments.
Mailchimp debuts new ecommerce features
Fragmented data shouldn't stall progress. Mailchimp aims to integrate insights across tools to turn holiday learnings into a profitable path for 2026.
____________________________________________________________

People

Boston Dynamics CEO Robert Playter steps down after 30 years at the company
Boston Dynamics, the Massachusetts-based robotics company known for its four-legged robots and humanoids, is going through a leadership change.

Did you hear?
The GrowthHackers Podcast is live!🎙️

Building Goodbash – From Pain Point to Marketplace

A Founder's Journey in Microscope

Building a marketplace is widely considered one of the hardest challenges a startup can face. It requires a fragile balance of matching demand with supply get it wrong, and nothing works.
In our debut episode, "Building Goodbash From Pain Point to Marketplace," we go under the microscope with a founder who dared to implement it. We dive deep into:

Synchronizing Supply & Demand: How to manage the complexity of multiple personas.
Reducing Risk: Navigating high marketing costs and fragmented messaging.
The Waiting List Myth: Do pre-launch strategies create real traction or just an illusion?

Designed for the doers, builders, and growth-minded teams in our community, this episode turns complex startup theory into a proven framework for success.

Listen our 1st episode!

What's New in Artificial Intelligence (AI)

Oracle expands its AI agents for marketing, sales and CS teams
Oracle is betting that role-based AI agents not standalone tools will let revenue teams cut through data silos and focus more on strategy and growth.
How affiliate marketing powers AI search and creator commerce
Affiliate marketing enables AI visibility, creator monetization and privacy-resilient attribution as brands adapt to new discovery and commerce behaviors.

Stop Duplicates & Amazon Resellers Before They Strike

Protect your brand from repeat offenders. KeepCart detects and blocks shoppers who create duplicate accounts to exploit discounts or resell on Amazon — catching them by email, IP, and address matching before they hurt your bottom line.

Join DTC brands like Blueland and Prep SOS who've reclaimed their margin with KeepCart.

Try KeepCart free for 2 months – stop resellers before they start.