Hello, GrowthHackers!

Welcome to your daily unfair advantage.

Every morning, we cut through the noise to bring you sharp insights, fast news, and fresh sparks to light up your brain and fuel your hustle. From scrappy hacks to big tech moves, AI shifts to culture flips this is your intel to stay ahead, move fast, and break boring.

Think of it as your growth-fueled espresso shot.
Short. Smart. Addictive.

Let's dive in.👇

Quick Hits

LinkedIn Shares What Works For AI Search Visibility
(If an AI can't summarize you, it won't surface you.)
Your DAM is no longer the system of record, and everyone knows it
(The 'single source of truth' has left the building)
Google Explores AI Opt-Outs, Gemini 3 Powers AIOs
(This is Google trying to future-proof consent.)

The Growth joke of the day

Why did the SEO expert panic about AI search?
Because ranking #1 didn't matter anymore if the AI summarized someone else.

What's New in Growth Hacking/Growth Marketing?

Strategies

How to demonstrate marketing ROI in a way the C-suite trusts
Marketing has no shortage of data. Dashboards overflow with impressions, clicks, engagement rates and conversion metrics. Yet many CMOs, VPs and directors of marketing still face the same uncomfortable question in the boardroom: "How is marketing actually driving the business?"
For ChatGPT ads, behavior matters more than targeting
ChatGPT ads mark a shift from keyword intent to behavioral understanding, changing how relevance, creative and measurement work.
ElevenLabs raises $500M from Sequioia at a $11 billion valuation
Voice AI company ElevenLabs said today it raised $500 million in a new funding round led by Sequoia Capital, which was an investor in the startup's last secondary round through a tender. Sequoia partner Andrew Reed is joining the company's board.
75% of marketers say their measurement systems are falling short
Marketers are shifting from patching legacy models to rebuilding measurement around speed, strategy and trust and AI is at the center of it.
B2B software marketing takes a turn with consolidation of review
Review site consolidation is a lot to digest.Breaking down the G2 acquisition so you can protect your intent data strategy and keep your pipeline steady.
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People

Uber appoints new CFO as its AV plans accelerate
Uber is promoting Balaji Krishnamurthy, its VP of strategic finance and investor relations, to be its CFO, replacing its current finance chief Prashanth Mahendra-Rajah.

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What's New in Artificial Intelligence (AI)

Using AI For SEO Can Fail Without Real Data (& How Ahrefs Fixes It)
AI on its own can write and suggest ideas, but without reliable data to anchor those suggestions, it can miss the mark. On the other hand, traditional SEO dashboards are powerful – yet slow and siloed.
Google Updates Googlebot File Size Limit Docs
Google updated its Googlebot documentation to clarify file size limits, separating default limits that apply to all crawlers from Googlebot-specific details.

One major reason AI adoption stalls? Training.

AI implementation often goes sideways due to unclear goals and a lack of a clear framework. This AI Training Checklist from You.com pinpoints common pitfalls and guides you to build a capable, confident team that can make the most out of your AI investment.

What you'll get: