🤔 Random thought... Why does coffee always taste better when someone else—literally anyone else—makes it?
You're reading Fri-yay 🤑—the only marketing newsletter that rewards you for becoming a smarter marketer. But before we dive in… Today's newsletter AND Wallet-Opening Words giveaway 🎁 (entry details below) are sponsored by Lovable…
You can't code. Devs cost $1000s. But you've had an app idea for years.
Lovable lets you build apps you can sell—just by chatting with AI.
Make your copy rhyme to boost believability and memorability.
🧠 Brainy Breakdown
Bounty didn't just claim their paper towels were wildly absorbent. They made a promise so catchy, it's been stuck in our heads for decades: "The quicker picker upper."
When something rhymes, it's easier for your brain to process. So the words are automatically perceived as more believable, memorable, and trustworthy. That's how a 4-word slogan backed by science transformed Bounty paper towels into the go-to choice.
🎉 One-click Quiz
Now you know the tip, but do you know *why* it works? Put your brain to the test and enter for a chance to winWallet-Opening Words (value: $129). 🎁 All you've gotta do is answer this question correctly:
Which buyer psychology technique does this week's Brainy Breakdown use?
*Winner chosen on January 22, 2026. Big congrats to our previous winner, Julee🥳
🤓 Apply This
Ready to get a quick win first thing Monday morning? Tweak the hook of a social media post or an email's subject line to rhyme. Your buyers' brains will thank you—and so will your engagement or open rates. Until next time, happy Fri-yay!
P.S. I never take the naming process lightly. (The right name is like the Bat Signal to your target audience.) So when thinking of a name for a buyer psychology newsletter, I knew it needed to be catchy—something that would stick like glue in my audience's brains. So I didn't name it something like The Buyer Psychology Lab or Psych Insights. I named it Why We Buy. 63,000+ readers later, I'd say leveraging this science-backed copywriting technique was a pretty good choice. 😉
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