🤔 Random thought... I've never felt more betrayed than when Pam from The Office said you only need three pieces of tape to wrap a gift.
You're reading Fri-yay 🤑—the only marketing newsletter that rewards you for becoming a smarter marketer. But before we dive in… Today's newsletter AND Wallet-Opening Words giveaway 🎁 (entry details below) are sponsored by Insense…
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Use negations (e.g., "don't" or "nobody") to grab buyers' attention.
🧠 Brainy Breakdown
Not to sound like a biology textbook, but you're hardwired to pay attention to anything that may be detrimental to you. So when you see something with a negative spin—like this subject line from Uncommon Goods—your brain lights up like the Griswold family's lawn display.
You're instantly wondering what's at stake. So before you realize it, you're clicking this email while dozens of cheerful holiday promos sit unopened.
🎉 One-click Quiz
Now you know the tip, but do you know *why* it works? Put your brain to the test and enter for a chance to win Wallet-Opening Words (value: $129)🎁 All you've gotta do is answer this question correctly:
Which buyer psychology technique does this week's Brainy Breakdown use?
*Winner chosen on December 11, 2025. Big congrats to our previous winner, Angie B.🥳
🤓 Apply This
Ready to get a quick win first thing Monday morning? Add a negation to a subject line, headline, or social post hook. Until next time, happy Fri-yay!
P.S. This is just 1 of the 26.5 science-backed copywriting techniques that I use all the freakin' time. Wanna know how well it works? Go re-read the preview text of this Fri-yay issue. 😉
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