🤔 Random thought... Why does the shape of pasta affect the taste?
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When writing copy, swap in words that start with the same sound to boost memorability.
🧠 Brainy Breakdown
Ever wonder why Krispy Kreme wasn't named the "Glazed Doughnut Co."? Because smooth names stick to the brain like glaze on a hot doughnut. Pun intended.
When nearby words start with the same sound, they create a rhythm in your brain. That repetition acts like a mental hook, so your brain latches onto the pattern and stores it more efficiently. That means the words land harder and stick longer. (For real—one study found this science-backed copywriting technique boosted memorability by 22%!)
🎉 One-click Quiz
Now you know the tip, but do you know *why* it works? Put your brain to the test and enter for a chance to win Wallet-Opening Words (value $129). 🎁 All you've gotta do is answer this question correctly:
Which buyer psychology technique does this week's Brainy Breakdown use?
*Winner chosen on November 20, 2025. Big congrats to our previous winner, Veronica T. 🥳
🤓 Apply This
Ready to get a quick win first thing Monday morning? Pick words that start with the same sound for your headline or subject line. Your readers will remember it way more—almost as much as a mouth-watering doughnut from Krispy Kreme. Until next time, happy Fri-yay!
P.S. A few months ago, we wrote a Why We Buy 🧠 issue that used this science-backed copywriting technique in the subject line: "Sunday Scaries." The open rate? 45.85%. Coincidence? I think not.
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