Hello, GrowthHackers!

Welcome to your daily unfair advantage.

Every morning, we cut through the noise to bring you sharp insights, fast news, and fresh sparks to light up your brain and fuel your hustle. From scrappy hacks to big tech moves, AI shifts to culture flips this is your intel to stay ahead, move fast, and break boring.

Think of it as your growth-fueled espresso shot.
Short. Smart. Addictive.

Let's dive in.👇

Quick Hits

WhatsApp Adds Activity Notes to User Profiles
(Finally, a polite way to say 'I'm ignoring you on purpose.)
ChatGPT launches group chats globally
(This is fun until the AI starts taking sides.)
Gemini 3 refused to believe it was 2025, and hilarity ensued
(Gemini entering its existential crisis arc)

The Growth joke of the day

Why did the AI refuse to join the meeting?
Because it heard it was another "sync" and said,
"I already know everything you guys catch up."

What's New in Growth Hacking/Growth Marketing?

Strategies

ChatGPT Atlas adds Arc-like vertical tabs
OpenAI is updating ChatGPT Atlas with vertical tabs that make it look a bit like the Arc browser. Now, instead of opening a new tab at the top of the AI-powered browser, you can change your tab style to access it within a left-hand sidebar.
The Role Of Brand Authority And E-E-A-T In The AI Search Era
This article discusses how brand authority and E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) are critical for brands to be visible in AI-driven search answers. Trust, verifiability, and credibility will decide brand visibility as synthesized answers compete with traditional search results, impacting digital and growth marketing approaches.
YouTube tests an in-app private messaging feature again
After YouTube discontinued its private messaging feature in 2019, the platform is now reintroducing this functionality for a select group of users. Users with access to the test are able to share videos directly on the mobile app, including long-form videos, Shorts, and even livestreams.
WhatsApp gets its own Instagram Notes-like feature
WhatsApp introduces an 'About' feature reminiscent of Instagram Notes, allowing users to post short updates visible atop chat lists. Improves status communication and interactivity. While not as advanced as Instagram Notes (which supports videos/music), its rollout could affect conversational marketing and engagement tactics.
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People

Grok says Elon Musk is better than basically everyone, except Shohei Ohtani
Elon Musk's Grok really, really loves its creator. Since this week's release of Grok 4.1, X users have circulated posts and screenshots that show Grok vastly overestimating Musk's abilities like when Grok was asked about how Musk would perform as a professional football player.

Our next upcoming webinar

You sure you want to miss this one? 👀

AI Brand Visibility in LLMs - All You Need to Know

The Future of Search is Conversation. ⚡️

In this session, with Theo we'll dive into how brands can enhance their visibility within large language models (LLMs). We'll start by defining brand visibility in the LLM landscape and then explore how AI overviews and modes shape search results.

We'll discuss the nuances between branded and non-branded prompts and clarify the difference between monitoring LLMs versus actively engaging with them.

Additionally, we'll cover the difference between SEO and GEO, and why GEO should not be treated as a standalone strategy.

📣 LIVE WEBINAR
📅 NOVEMBER 27, 2025
🕛 9AM PT - 12PM ET - 5PM GMT

What's New in Artificial Intelligence (AI)

Perplexity brings its AI browser Comet to Android
Perplexity has launched Comet, its AI-focused browser, on Android. Features include AI-powered search, tab summaries, voice mode, shopping research, action transparency, ad blocker, and upcoming functionalities like a conversational agent and password manager. Highlights the growing role of AI in digital experience and marketing platforms.
Dark LLMs Are Targeting MSPs' Customers
Generative AI's dark side can't be left to chance or complacency. Those MSPs who adapt, innovate, and champion AI-literate security cultures will not only survive but establish themselves as indispensable partners in their clients' long-term resilience journey.

WhatsApp Business Calls, Now in Synthflow

Billions of customers already use WhatsApp to reach businesses they trust. But here's the gap: 65% still prefer voice for urgent issues, while 40% of calls go unanswered — costing $100–$200 in lost revenue each time. That's trust and revenue walking out the door.

With Synthflow, Voice AI Agents can now answer WhatsApp calls directly, combining support, booking, routing, and follow-ups in one conversation.

It's not just answering calls — it's protecting revenue and trust where your customers already are.

One channel, zero missed calls.

Try It Today