How secret expectations sabotage smart goals
Inside our MGMT Accelerator, we spend a lot of time diagnosing real challenges. | Not hypotheticals. Not theories. | Actual work pulled straight from a leader's week. | And the same story shows up over and over: | Your team works hard to set SMART goals. You debate them. Rewrite them. Pass them around. Suddenly, you're staring at "Q1 Goals – Version 6."
| Three weeks fly by. | The banner finally goes up in the kitchen. | And then—everyone sprints straight into execution. | Here's the trap: | In the rush to start, most managers skip the step that makes or breaks the quarter: | The How. | The quiet, overlooked character with outsized influence. | So your team charges toward the big goal… but without the context only you can provide: | ✅ Are we optimizing for speed or quality? | ✅ Is this something to solve independently, or do you expect collaboration? | ✅ What tradeoffs are acceptable? | ✅ What's "good enough"? | ✅ What's absolutely not? | This is how Secret Expectations creep in. | And once they show up, they sabotage everything. | In class, about 75% of the challenges we diagnose stem from unclear or unspoken expectations. | Even the "wins" can hide landmines. | ✅ A recruiter hits their placement target. Great. | ❌ But what if 5 people quit after onboarding? | ❌ Or the budget got blown by 120%? | The goal was met. | The method was costly. | That's why the How matters just as much as the What. | If you want a team that moves fast and in the right direction, expectations can't stay in your head. | They need to be co-authored, visible, and simple enough to guide daily decisions. | We teach leaders exactly how to do this in our programs — in a way that removes friction, reduces rework, and earns back hours of your week. | More on that soon. | 👉 For now: Look at one of your team's current goals. Ask yourself, "Have I made the How clear enough that they could execute it without me?" | If the answer isn't a confident yes, that's your next high-impact move. | Talk soon, Mar + Dave | PS. If you want to master this skill (and a dozen others that make managing more effective), join our Fundamentals (0-3 years of manager experience) or Accelerator (3+ years of manager experience) cohorts while they're 25% off (ends tomorrow and seats are limited). |
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