Wednesday, September 24, 2025

πŸ“‚ NEW: SaaS Launch Playbook eBook πŸ“˜

Most founders either wait too long to launch… or rush out without a plan.

Both kill momentum.

That's why I created The SaaS Launch Playbook — a step-by-step guide to plan, launch, and keep growing with confidence.

Here's what's inside:

  • Tactics for every stage of your launch
  • Real-world examples from top SaaS brands
  • The ORB framework for capturing attention across Owned, Rented, and Borrowed channels
  • A five-step rollout plan from internal testing → early access → public release
  • Post-launch marketing strategies to sustain growth

It's a collection of proven frameworks I've used and studied across dozens of SaaS companies.

Take a peek:

If you're a founder, marketer, or part of a growth team, this playbook will help you:

  • Cut through the chaos of scattered plans
  • Keep your messaging consistent
  • Build momentum before, during, and after launch

No more guessing. Just a clear plan to make your next launch count.

To give you a taste, here's one full page pulled straight from the book:

If you're ready to make a splash with your next launch, grab your copy today for just $20.

$20.00

SaaS Launch Playbook

Excited to see what you launch next.

—Corey

p.s. want my brain-power on marketing your business? Book a Marketing Power Hour or invest in a Swipe Files Membership.

Swipe Files does not have sponsors. We have partners.

We partner with trusted top-tier service providers. In fact, I reached out to them — each one has been carefully selected and vetted so I have 100% confidence in recommending them to you. Doing business with them supports this newsletter. 😊

See how these services can help you grow and mention "Swipe Files" or "Corey" for special treatment:

  • Conversion Factory — My SaaS marketing and design agency without the BS of unpredictable costs or contracts.
  • ReactSquad — The only developer matchmaking service for SaaS startups focused on vetted engineers who focus on React & Node.js.
  • xFusion — Get trained, reliable, and affordable customer support reps ready to go for your business.
  • Sales.co — Cold email from idea generation to A/B testing, all you have to do is show up for the sales call.
  • Videodeck — Done-for-you video production with an expert team at an affordable price.
  • Dofollow — My go-to service for sourcing high-quality backlinks in ethical ways to help you rank higher in Google.
  • Embarque — Level up your content and SEO at an affordable price, from keyword research to content production to promotion.
  • A Team Overseas — Proactive VAs for founders who need more than just order-takers.
  • Latin Remote Workers — Save up to 70% on salaries by hiring exceptional talent from Latin America.
  • Testimonial Hero — Done-for-you professional video testimonials and case studies.

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