Hello, GrowthHackers!

Welcome to your daily unfair advantage.

Every morning, we cut through the noise to bring you sharp insights, fast news, and fresh sparks to light up your brain and fuel your hustle. From scrappy hacks to big tech moves, AI shifts to culture flips—this is your intel to stay ahead, move fast, and break boring.

Think of it as your growth-fueled espresso shot.
Short. Smart. Addictive.

Let's dive in.👇

Quick Hits

Meta Updates Marketing API to Capitalize on Advantage+ Placements (Meta just doubled down on automation.)
Microsoft headquarters go into lockdown after activists take over Brad Smith's office (When your boardroom becomes the stage, your brand reputation is the audience.)
Spotify are bringing back DMs
(Expect playlists to become the new conversation starter.)

The Growth joke of the day

Budget approved: $500
Goal: Go viral globally. 😂

What's New in Growth Hacking/Growth Marketing?

Strategies

Perplexity's Discover Pages Offer A Surprising SEO Insight
A post on LinkedIn called attention to Perplexity's content discovery feed called Discover, which generates content on trending news topics. It praised the feed as a positive example of programmatic SEO, although some said that its days in Google's search results are numbered.
Piloting Claude for Chrome
Browser-using agents powered by frontier models are already emerging, making this work especially urgent. By solving safety challenges, we can better protect Claude users and share what we learn with anyone building a browser-using agent on our API.
Google Rolls Out August Spam Update Targeting Search Quality
Google initiates a spam update, which may impact rankings and traffic across sites, reinforcing the importance of compliant SEO strategies and clean link practices.
The Framework Laptop 16 Gets a Major GPU Upgrade
After launching the Framework Laptop 12 and the Framework Desktop this summer, the company is now rolling out a big update to the Framework Laptop 16
Google Translate takes on Duolingo with new language learning tools
Spotify are adding a new feature that lets users share music and message each other, years after removing their private messaging feature.
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People
Elon Musk reiterates his most optimistic prediction yet with "UHI" forecast
Despite his polarizing nature, Elon Musk is, at his core, an optimist. If he were not one, he would never have founded Tesla or SpaceX, or pursued projects such as Neuralink or xAI. Musk's optimism was on full display on social media platform X recently, when he shared what could very well be his most optimistic prediction yet.

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What's New in Artificial Intelligence (AI)

Libby's library app adds an AI discovery feature, and not everyone is thrilled
Libby introduces "Inspire Me," an AI book recommendation tool using reader prompts and saved titles. Despite privacy assurances, some readers and librarians express discomfort with AI integration.
Perplexity Comet Browser Vulnerable To Prompt Injection Exploit
Perplexity's AI browser, Comet, has a severe vulnerability allowing prompt injection via malicious web page content, raising concerns over AI browser security and potential manipulation.

Top Publishers Hand-Selecting Amazon Brands to Promote this Holiday Season

This holiday season, top publishers are actively sourcing brands to include in their gift guides, newsletters, listicles, reviews, and more to drive high-intent shoppers straight to Amazon storefronts.

Here's why it matters: