I thought I was soooooo smart (I wasn’t)

In 2006, I sketched a diagram on a napkin…   I thought I invented something brilliant…   …but I was WRONG (sort of).   Back then, my business was growing, but I was flying blind and burning cash faster than I could make it.   Leads were coming in…   …sales were happening…   …but I couldn't tell you how or why, and I was running out of time and money.   In a moment of panic (and mild intoxication), I grabbed a pen and a bar napkin and asked a simple question:   "How do customers happen here?"   I mapped the whole process…   Every ad. Every page. Every email. Every click, opt-in, call, and sale.   I called it a Growth Engine…   …and for a while, I thought I was a genius.   Until someone said, "Oh… that's just business process mapping."   (Apparently, if I had gone to business school, I would've known that.)   But you know what?   Ignorance is freeing.   Because I didn't follow a bloated framework, I didn't make it harder than it needed to be.   Today, that napkin sketch has evolved into the core operating system we use to help 7 and 8-figure founders scale without chaos.   What started as a personal survival tactic has become the single most valuable asset I build in every business I own.   These days, I've swapped out the napkin for a whiteboard and sticky notes, but the tools are still super simple.   Because simple scales.   If you want our playbook for how we map Growth Engines, you can have it: https://scalable.co/tools/growth-engine/   -Ryan   P.S. If you want our help mapping your company's Growth Engine, that's quite literally what we do at The Scalable Company. Schedule a 1:1 scale session here: https://scalable.co/scaleplan/ The Scalable Company, 4330 Gaines Ranch Loop, Suite 120, Austin, TX 78748, +1 (737) 208-1716 Unsubscribe Manage preferences