Hello, GrowthHackers!

Welcome to your daily unfair advantage.

Every morning, we cut through the noise to bring you sharp insights, fast news, and fresh sparks to light up your brain and fuel your hustle. From scrappy hacks to big tech moves, AI shifts to culture flips—this is your intel to stay ahead, move fast, and break boring.

Think of it as your growth-fueled espresso shot.
Short. Smart. Addictive.

Let's dive in.👇

Quick Hits

Google loses appeal over app store overhaul in Epic Games case
(This isn't just about mobile games — it's about platform power dynamics.)
Instagram Restricts Live Streaming to Creators With 1K or More Followers (Instagram is slowly graduating into a gated creator economy.)
Your public ChatGPT queries are getting indexed by Google and other search engines
(So… that prompt you thought was clever? It's ranking.)

The Growth joke of the day

When the intern says,
"Why don't we just post it and see what happens?"

👩‍💻 Me, already 47 A/B tests deep, retargeting 3 custom segments, and optimizing for LTV

What's New in Growth Hacking/Growth Marketing?

Strategies

The Power Of Real-Time Data Marketing
Real-time data marketing harnesses immediate data streams to dynamically tailor marketing campaigns. This approach utilizes user data—from interactions to transactions—to personalize marketing actions in real-time, enhancing engagement and increasing conversion rates.
Bing Recommends lastmod Tags For AI Search Indexing
Bing emphasizes the role of accurate lastmod tags in AI-based recrawling prioritization. Sitemaps, especially when paired with IndexNow, are becoming central in AI-powered discoverability.
Google Explains The Process Of Indexing The Main Content
Google's Gary Illyes describes how they identify "main content" via positional analysis, and how soft 404s harm crawl budgets. The article offers technical SEO insights relevant to content marketers seeking growth via SERP visibility.
Snapchat Shares Insights into How Social Platforms Encourage Fast Food Purchases
Snapchat reports that 76% of consumers are influenced by food visuals on social, with Snap users 2.7x more likely to make QSR purchases via brand-shared links — highlighting how social tactics affect conversion behavior.
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People
Amazon CEO wants to put ads in your Alexa+ conversations
Amazon CEO Andy Jassy sees an opportunity to deliver ads to users during their conversations with the company's AI-powered digital assistant, Alexa+, he said during Amazon's second-quarter earnings call Thursday.

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What's New in Artificial Intelligence (AI)

Reddit revenue soars as it bets on AI and advertising
Reddit reported its second-quarter earnings on Thursday, and it's clear that the company's focus on AI has ramped up considerably.
OpenAI to launch AI data center in Norway, its first in Europe
OpenAI said Thursday that it plans to launch Stargate Norway, its first AI data center in Europe, in partnership with British AI cloud infrastructure provider Nscale and Norwegian energy infrastructure firm Aker.

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