Hi entrepreneur,
I once had to write a personal check just to cover bonuses.
That's how bad my first bonus plan was.
It wasn't tied to real profit.
It didn't protect cash flow.
It definitely didn't incentivize the right behavior.
So I scrapped it.
And I built a system that could scale.
Tomorrow, I'm breaking down the 5-step Profit-First Bonus Plan we use across our $200M holding company.
- What we call the "Profit Trigger" (and why you never pay bonuses before it)
- The hybrid payout model that rewards top performers and reinforces team wins
- The quarterly timing + 20% holdback that boosts retention (by a lot)
- Who qualifies for the pool—and who definitely doesn't
If you're tired of bonus plans that bleed your margins or backfire entirely…
this one's for you.I'll share the full breakdown with my aMBA newsletter list tomorrow.
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