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π€ Random thought...
As we enter into the spring season (finally ), I'm releasing my annual PSA: I will not, under any circumstances, stand for carrot cake slander.
π€—the only marketing newsletter that rewards you for becoming a smarter marketer .
But before we dive in…
Today's newsletter *and* PAINKILLER giveaway π (entry details below) are sponsored by UserEvidence …
Begging for case studies is a time-consuming mistake. UserEvidence helps simplify and scale the proof buyers really care about. On avg, users see ROI in just 1-3 months. → Book my free demo today
Read time: 95 seconds
⚡️ Quick Tip
In one sentence, clearly tell buyers why—and when—they should buy from you.
π§ Brainy Breakdown
Need to ship something? You've got LOTS of options: UPS, the post office, FedEx, DHL, carrier pigeons—you name it.
So FedEx didn't waste time—or their marketing budget—claiming they were the "best" (overused) or the "most efficient" (what does that even mean?).
Instead, they zeroed in on the exact reason you should choose them over their competitors:
In doing this, they made the choice effortless. If speed matters, you go with FedEx (sorry, carrier pigeons).
When you *clearly* define your unique role in your best-fit buyers' minds , buying from you becomes a no-brainer.
π One-click Quiz
Now you know the tip, but do you know *why* it works?
Put your brain to the test and enter for a chance to win PAINKILLER π (value: $475). All you've gotta do is answer this question correctly:
Which buyer psychology technique does this week's Brainy Breakdown use?
*Winner chosen on April 3, 2025. Big congrats to our previous winner, Mike M. π₯³
π€ Apply This
Ready to get a quick win first thing Monday morning? Ask yourself...
Are you a FedEx—owning a unique space in your market? Or are you a generic post office—AKA just another option?
In the latter, pinpoint the ONE unique feature your best-fit buyers actually care about so you can stand out as the only true option.
With ❤️ from Katelyn
P.S. When I was creating the messaging for PAINKILLER, I knew there were a ton of other messaging courses buyers could choose from.PAINKILLER . Very Meta, I know.) supposed to last 48 hours, sold out in just 53 minutes, netting $33,750 . And I was forced to plaster *this* on top of our sales letter:
*That's* the power of knowing exactly how to shift your offer from a "nice-to-have" option into a must-have solution .
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