March 1, 2025

Hi there,

Here are this week's top research briefs.

The future of the customer journey: AI agents take control of the buying process

We share 3 predictions for how generative AI and agentic commerce will transform the experience across the 5 stages of the customer journey.

NL disrupting-the-customer-journey_2-25-25

State of AI Report: 6 trends shaping the landscape in 2025

From a new breed of AI unicorns to the M&A wave, we look at key changes in the AI landscape using CB Insights data.

global-ai-funding-tldr_state-of-ai_012025-1

Here's how leading strategy teams are successfully driving generative AI adoption in their organizations

We surveyed 50 senior strategy leaders to understand their genAI implementation tactics — and why some teams are seeing better results than others.

Customer-Exclusive Research

What's next for AI agents? 4 trends to watch in 2025

From increasing specialization to rising infrastructure markets, here's where the opportunities lie across the AI agent landscape.

The cybersecurity in healthcare market map

From data loss prevention to IoT security, we map 135+ companies helping healthcare organizations combat cyber threats.

NL CybersecurityinHealthcare-MM-022025-v2-1

AI and Web3 are leading the next wave of gaming innovation

Gaming investment rallied in 2024. Here's how emerging tech is making gaming more immersive, responsive, and secure.

Should enterprises adopt closed-source or open-source AI models?

As performance gaps narrow and model costs drop, the open vs. closed model debate is in the spotlight. This brief explores enterprise adoption in the landscape and the cost dynamics reshaping the divide.

Have a great weekend.

I love you.

Anand

@asanwal

Co-Founder & Exec Chair

P.S. The future of shopping is autonomous. Join us on March 6 as our analysts break down how AI is reshaping the customer journey — from awareness to checkout. Register here.