Monday, January 6, 2025

📂 Paying fines as marketing

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Today's newsletter is proudly supported by Sales.co 🎉

Sales and marketing are two sides of the same coin. And there's no better way to generate results tomorrow than through email outreach. I couldn't be more excited to partner with Sales.co to help more startups do cold email well. They handle everything from idea generation to a/b testing. All you have to do is show up for the sales call. Founded by two software engineers, their approach is data-driven and scalable, and they only care about bringing you qualified leads. Make sure to mention "Corey" or "Swipe Files."

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There's a difficult line to straddle with doing something (e.g. paying a fine) because it's the right thing to do versus doing it because it makes for a great PR stunt.

Nonetheless, paying a fine is a very generous act.

And if that also happens to be a great marketing opportunity, then that's great!

These opportunities only come around once in a while.

So when they present themselves, pounce!

—Corey

p.s. want my brain-power on marketing your business? Book a Marketing Power Hour or invest in a Swipe Files Membership.

Swipe Files does not have sponsors. We have partners.

We partner with trusted top-tier service providers. In fact, I reached out to them — each one has been carefully selected and vetted so I have 100% confidence in recommending them to you. Doing business with them supports this newsletter. 😊

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