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Join 63,838 smart people 🤔 Random thought... If a tomato is a fruit... does that make ketchup a smoothie? |
You're reading Fri-yay 🤑—the only marketing newsletter that rewards you for becoming a smarter marketer. But before we dive in…
Today's tip AND $250 giveaway 🎁 is sponsored by Ignite Digital… • 8.5 BILLION Google searches happen daily. Not ranking near the top? You're losing money. • For 15 years, Ignite Digital has used SEO to get brands in front of more customers • Get a free custom strategy to help you rank higher organically and drive sales (plus a same-day sneak peek of your competitors' strategies—and how you can beat them) |
Read time: 76 seconds ⚡ ⚡️ Quick Tip Compare your features to a (generic) competitor's—and let your product's superiority speak for itself.
🧠 Brainy Breakdown When you're health-conscious, enjoying a tasty slider isn't as fun as it sounds. Many breads are jampacked with sugar, preservatives, and simple carbs. That's where Dave's Killer Bread rolls in—literally. This side-by-side comparison positions Rock N' Rolls as a painkiller for health-conscious bread lovers. Finally, they can enjoy 'Slider Sunday'—guilt-free. (It worked—I eagerly picked them up last weekend instead of the traditional slider buns I had been buying for the past *checks calendar* 12 weeks this football season.)
🎉 One-click Quiz Now you know the tip, but do you know *why* it works? Put your brain to the test and enter for a chance to win $250 in cold hard cash. 🤑 All you've gotta do is answer this question: | Which buyer psychology technique does this week's Brainy Breakdown use? | | | | |
*Winner chosen on February 10, 2025
🤓 Apply This Ready to get a quick win first thing Monday morning? Think about the features people love about your product and then contrast those against a (generic) competitor. I bet sales will roll in. 'Roll'!? Get it? Ok. I'll stop now.
Until next time, happy Sunday Funday! With ❤️ from Katelyn
P.S. Finding your customers' "ouchiest" pain points can sometimes feel harder than solving a Rubik's cube. But one you find them, you'll find your profits. No wonder Dave's Killer Bread was acquired for $275,000,000. | 
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