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Join 62,425 smart people 🤔 Did you know... Shopify went from being a single snowboard store to powering 1.5 million merchants with a $400B GMV by 2021—like whoa. 🤯 A culture of rapid experimentation drove their lightning-fast growth. But Shopify's in-house designers were overwhelmed. There were several big projects launching at the same time and they simply couldn't keep up. Enter: Superside. Within 24 hours, Superside's design team jumped into action, and delivered the 4,375 creative assets Shopify needed to hit their deadline. How is that even possible? Keep reading to find out. Read time: 3.25 minutes ⚡ |
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Imagine this… Over the last 2 years, your newsletter's grown from 8,000 to 63,000+ readers. And your opt-in page has done a pretty good job, clocking in with a conversion rate of ~76% with warm traffic. But "pretty good" ain't cutting it anymore. You've become a slave to your business and want need to implement growth flywheels that'll eventually make sales (and audience growth) much easier. The problem? Since *you* launched, tons of *other* marketing newsletters have popped up. And LOTS have similar messaging. One even copied your newsletter completely. 🤬 So to stand out in this sea of sameness, you decide to: - Revamp your reader experience and messaging.
- Invest a bunch of moolah into *paid growth* to attract new readers.
You're not dealing with just organic (re: free) traffic anymore. And you're not f*cking around when the stakes are this high. Clearly, your newsletter opt-in page needs a major facelift. Like immediately. But your regular freelance designer is all booked up. Luckily, you know about Superside—the on-demand design subscription service Amazon and Google use to save their in-house designers 100s of hours each month. In less than 48 hours, Superside's design team blows your mind by delivering not one but TWO versions of your new opt-in page. And they're not just good—they're outstanding. Your Slack DMs start blowing up with messages from awe-struck teammates. What is it about *this* opt-in page that makes it so special? In today's edition of Why We Buy 🧠we'll explore Newsletter Opt-in Pages—how to to craft an opt-in page that's too good to bounce away from. Let's get into it.
🧠The Psychology of Newsletter Opt-in Pages There's an age-old debate in marketing… Some say copy should be written around design. Others say copy should dictate design. But here's a better question… Why not create *both*—at the same time? Your copy can be Ogilvy-level, but if your opt-in page looks like a 5-year-old created it, your conversion rates will likely suffer. One of the reasons is the Halo Effect. People trust and prefer messages that are presented in a visually appealing way. And it's not just limited to the page—it boosts their overall perception of your brand. But don't overdo it. Smart designers blend jaw-dropping designs with clear, compelling copy to make them easy to consume. Then they sprinkle glowing reviews onto the page to not only establish credibility but to also show leads they'll regret not hitting "Subscribe." The result? Even ice-cold page visitors are driven to opt-in. That's why stunning designs built on a foundation of buyer psychology techniques are *not* a luxury for your opt-in page. They're a necessity if you wanna grow your newsletter with people who reply and buy.
🤑 How to Apply This Alright, so how can you craft opt-in pages that drive higher conversions? Social proof
Make visitors want to jump on the bandwagon We have a confession: WE'RE the intro story (if you haven't already figured that out). And for our brand-new opt-in page, Superside peppered the page with oodles of social proof. We included testimonials from famous marketers like Amanda Natividad and Justin Welsh, and highlighted other folks saying "Read by top marketers". This helped to clearly identify our target audience and draw them in. Then we feature glowing reviews from readers and continually mention that 63,000 smart marketers are already subscribed. This triggers the bandwagon effect, making others want to join in. For the grand finale, Superside strategically placed logos of well-known brands next to an animated GIF that says "Picture your logo here." This subtly implies that reading Why We Buy 🧠could help your company become the next Apple or Athletic Greens, essentially linking our newsletter with billion-dollar brand success. Smart, huh? Get the Definitive Guide to Digital Ad Design
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Headlines
Use the power of rhyme to convert every time Studies show that statements that rhyme are 22% more trustworthy than statements that don't. So instead of saying something like "Discover the hidden reasons your customers buy from you," for our revamped value proposition… We tapped into our inner Dr. Seuss and took it one step further… We said "Discover why people buy…" This makes a compelling promise even *more* persuasive. Then Superside maximized the potency by highlighting only those three words so they jump out and grab leads' attention—immediately.
Messaging
Be clear about the ouchy pains you solve We understand our readers. Why? Because we talk to them. We know people wanna make more money so ultimately they'll have more freedom. But they *don't* wanna resort to the sneaky, scammy marketing tactics that have become so common these days. So throughout our opt-in page, we use PAINKILLER messaging to empathize with the pain visitors are feeling and give them a legit solution. And that's why Superside emphasized this spicy statement: "You deserve to make 'f*ck you!' money (without selling your soul)." Bonus points: Superside created a meme to highlight specific pain points marketers struggle with and then showcased how reading Why We Buy 🧠can help them transform into a better version of themselves. 💥 The Short of It Copy and design work together. If you want to earn your prospect's interest and boost opt-in page conversions, design can't be an afterthought. You've gotta build your newsletter opt-in page on buyer psychology principles to turn leads into readers who reply *and* buy. Just like Superside did for us.
Until next time, happy selling! P.S. Wanna *really* get inside your buyer's head? There are a few ways we can help: - Grab your Wallet-Opening Words playbook and make tiny copy tweaks that drive BIG bucks.
- Use Clarity Calls to deeply understand buyers... so you can get LOTS more of them.
- Apply to sponsor Why We Buy 🧠(booking for October 2024)
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Psssssst: Joshua Weston used 1 science-backed copywriting technique when he wrote this 5-star review for Wallet-Opening Words. Do you know what it is? Hit reply to share your guess. | 
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