Growth Newsletter #201

Tap into relatable truths

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Read on demandcurve.com The Growth Newsletter #201 Tap into relatable truths A marketer's worst enemy is apathy. Today, we'll learn how to make our copy more powerful and memorable.   Yeehaw.   – Neal Brought to you by Airtable Cobuilder, an AI-powered builder that enables every person, on every team, to create apps that are intuitive, customizable, and impactful—in moments.   Imagine a team of developers working on your behalf. Just tell Cobuilder what you want to build, for who, and the AI will do it for you. The possibilities are endless—use Cobuilder to create your next product roadmap, content calendar or OKR tracker. No coding required.   Build an app in moments with Airtable Cobuilder. You imagine it. AI builds it. The magic is in making it yours.   Learn more Want to be featured in front of over 101,000 founders and marketers? Learn more here. Tap into relatable truths Insight derived from A Self-Help Guide for Copywriters.   This is one of my favorite tweets about startups: Clearly, it resonated with quite a lot of other people, too.   Why?   It summarizes a truth that I immediately got but failed to articulate previously:   Every successful person got lucky, and their path to success is nearly impossible to replicate. Note: Paul Graham says that the best way for a founder to increase their chance of success is to increase their "luck surface area" by meeting people, writing online, building an audience, living in a major city, etc. This tweet taps into one of the most powerful ideas behind impactful marketing: relatable truths.   Tapping into relatable truths makes your message more powerful and memorable.   In the book A Self-Help Guide for Copywriters, Dan gives examples of relatable truths you can tap into during Christmas holidays: Notice how you felt after each of them. Did you find yourself nodding along?   I know I did.   Let's dive into the different types of relatable truths.   Here are a few ways to categorize relatable truths:   Context: Truths related to where the message is seen.   For example, an ad in LA: Holidays/events: Truths related to current or recurring events.   For example, advertising your product during Valentine's Day, Christmas, a US election, a recession, or a global pandemic.   Industry: Truths related to the specific industry you operate in.   For example, startups/business (like Andrew's tweet), kids toys, dating, clothing, and for marketers: Cultural: Truths related to social, societal, or cultural trends.   Ranging from: Hype trends: AI, crypto, Clubhouse, BeReal, and Squid Game. Culture shifts: Sustainability, remote work, DEI, personal brands, creator economy, urban diaspora, video > books, anon accounts, and mental health awareness. Technological shifts: Internet, mobile, AI, blockchain, virtual reality/metaverse, 3d printing, quantum computing, and nuclear fusion. Memes: rick rolling, ok boomer… too many to list.   For example, this leveraged the trend of AI generated images: Human: Truths related to core human behavior and psychology.   This is the most broad-reaching and hardest to categorize. For example, how people act in an embarrassing moment: Spend time brainstorming relatable truths for your product, industry, culture, and context. And add to this list whenever you come across one.   They'll help your marketing resonate. PS: I'm sharing a few concepts (this and #199) from Dan's book in preparation for a newsletter that will help you generate hundreds of copy ideas. What did you think of today's newsletter? 😍 Loved it:  Forward to a friend, or reply—a simple 😍 will do! It really helps. 🤷‍♀️ Meh: You can unsubscribe here, or manage your subscription here. 🤔 I'm new here: You can join the party here. 🤩 Give me more: Check out all previous growth tactics in our Growth Vault. Something fun   Spotted on Instagram 😅 How we can help you grow Read our free playbooks, articles, growth guide, and teardowns—we break down the strategies & tactics used by fast-growing startups. Need help running ads? We've built the ads agency for startups. Looking for a growth freelancer or agency? We'll match you with a vetted partner for free. Get in front of 101,000+ founders by sponsoring this newsletter. Thanks, everyone! May the owl image haunt your dreams. Neal O'Grady Justin Setzer Nick Costelloe © 2024 Demand Curve, Inc. All rights reserved. 4460 Redwood Hwy, Suite 16-535, San Rafael, California, United States Unsubscribe from all emails, including the newsletter, or manage subscription preferences.