The Growth Newsletter #176

Teardown of an emotionally powerful ad

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Read on demandcurve.com The Growth Newsletter #176 Teardown of an emotionally powerful ad Signs you're marketing nerd:   You stop to watch the ads. You bookmark them. You send them to friends.   You're even nerdier if you analyze an ad line-by-line for over an hour.   Today, we're those types of nerds analyzing an ad from MasterClass + Esther Perel.   Let's dive in   – Neal Brought to you by Vidico   Growing a brand is hard. Marketing channels get more expensive. Trusted tactics fail.   But one thing remains true: Good storytelling wins more customers.   That's where Vidico shines. They don't just make you a stellar video, they turn your brand into a media powerhouse. From a single video, you can get creative toolkits, design systems, and endless assets to spur action.   They maximize your budget with creatives designed to crush your goals.   Try them out risk-free: Join a 1-on-1 video strategy session and get a free video script tailored to your audience—a ton of value in just 20min. Want to be featured in front of 100,568 founders and marketers? Learn more here. Teardown of an emotionally powerful ad Insight sourced from Aazar Ali Shad.   How many of you would, at least on occasion, like to be out of the relationship you're in?   That's the powerful opening line for an ad (here's the video) from MasterClass for their course with renowned relationship therapist Esther Perel: It's a powerful ad that doesn't feel intrusive or overly promotional. It's emotional and thought provoking. It's filled with credibility building and social proof.   Here's the line-by-line analysis (click here or the image for a high-res version): Key learnings: For longer videos like this, use various cuts to keep people engaged Use a strong hook to get people interested, then use another hook halfway to keep their attention (ex: "Would you say, coming out of your childhood…") Layer credibility and social proof throughout the video to add weight to what you're saying Use social proof/testimonials to pitch the product instead of doing it directly Sell the benefits, not the features Leave the CTA subtle in the video and use the ad itself to do the pitch.   Want ad inspiration from top startups? Check out our Ad Vault. What did you think of today's newsletter? 😍 Loved it:  Forward to a friend, or reply—a simple 😍 will do! It really helps. 🤷‍♀️ Meh: You can unsubscribe here, or manage your subscription here. 🤔 I'm new here: You can join the party here. Something fun   I love the community notes feature. See the thread here. Well done Google! How we can help you grow Read our free playbooks, articles, growth guide, and teardowns—we break down the strategies & tactics used by fast-growing startups. Enroll in the Growth Program, our marketing course that has helped 1,000+ founders get traction and scale revenue. Become UNIGNORABLE. Join the waitlist for the next cohort of our popular audience building course. Need help running ads? We've built the ads agency for startups. Looking for a growth freelancer or agency? We'll match you with a vetted partner for free. Get in front of 100,568 startup founders by sponsoring this newsletter. Thanks, everyone! Have a glorious weekend your enemies' . Neal O'Grady Justin Setzer © 2024 Demand Curve, Inc. All rights reserved. 4460 Redwood Hwy, Suite 16-535, San Rafael, California, United States Unsubscribe from all emails, including the newsletter, or manage subscription preferences.