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In a stunt that may simply never be topped, Red Bull sent Austrian skydiver Felix Baumgartner on a 24-mile freefall — that is, from the edge of outer space.
Best of all: It was live streamed, attracting 8 million YouTube viewers as Baumgartner broke several records, including fastest freefall and highest jump.
He also broke the sound barrier during his jump, the first human to do so without a vehicle. 😳
This, ladies and gentleman, is how you build brand association.
You can't help associate Red Bull with "extreme" after a stunt like that.
What word do you want associated with your product?
—Corey
p.s. ready to take your marketing skills to the next level? Invest in a Swipe Files membership to get 4 courses on SaaS Marketing.
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