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For two years in a row, SaaS founders and marketers reported content as the #1 driver of growth according to the State of SaaS Marketing Report. That's why I'm excited to partner with Embarque to help more startups level up their content and SEO with affordable done-for-you content production. With clients like Riverside, MentorCruise, EmailOctopus, and VEED... these folks know what they're doing. They'll handle the whole process from keyword research to backlink building. Make sure to mention "Corey" or "Swipe Files."
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Outreach emails have come a long way.
From "Hey " to images that have personalized text on them — personalization is key to standing out today.
With the advent of tools like Loom, Bonjoro, and ZipMessage, it's easier than ever to record a personalized video. But that doesn't mean it's not time-consuming.
Imagine you wanted to send a video to a list of prospects or a list of customers on your lowest-tier plan. Recording 2 minute videos for hundreds of people just isn't feasible.
...or is it?
Recently I came across an article from my friend Marshall Haas who's the founder of Need/Want, the company behind the popular Peel iPhone cases, about how he sent 10,000+ personalized videos.
He's using it for his DTC ecommerce company, but there's no reason it can't be applied to SaaS.
Thanks to "deep fake" technology by Windsor, they were able to replicate Marshall on video and programmatically generate videos for customers personalized based on their first name.
The result?
- 68% open rate on videos sent
- 86% views watched to completion
- Tons of positive responses
You can quite literally clone yourself. Sooner or later, this technology will become more commonplace and you'll experience diminishing returns. But until then, you can reap the rewards.
One of the more successful campaigns I ever ran for Baremetrics was an upsell email to customers who weren't using Recover or Cancellation Insights, the two add-on products.
I sent a generic email to customers talking about the benefits with a call to action to start a free trial, which yielded negligible results.
Then, I sent a personalized email using their personalized churn metrics and history and how each product could help them improve those metrics to a certain level. It yielded 10x better results.
Now imagine I had sent a personalized video for each of them that mentioned their name, company, and churn metrics?
—Corey
p.s. ready to take your marketing skills to the next level? Invest in a Swipe Files membership to get 4 courses on SaaS Marketing.
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We partner with trusted top-tier service providers. In fact, I reached out to them — each one has been carefully selected and vetted so I have 100% confidence in recommending them to you. Doing business with them supports this newsletter. 😊
See how these services can help you grow and mention "Swipe Files" or "Corey" for special treatment:
- Conversion Factory — My product marketing agency on a subscription to help you turn traffic into revenue.
- ReactSquad — The only developer matchmaking service for SaaS startups focused on vetted engineers who focus on React & Node.js.
- xFusion — Get trained, reliable, and affordable customer support reps ready to go for your business.
- Sales.co — Cold email from idea generation to A/B testing, all you have to do is show up for the sales call.
- Videodeck — Done-for-you video production with an expert team at an affordable price.
- Dofollow — My go-to service for sourcing high-quality backlinks in ethical ways to help you rank higher in Google.
- Embarque — Level up your content and SEO at an affordable price, from keyword research to content production to promotion.
- MarketerHire — Get matched with a top-tier freelance marketer within 48 hours.
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