The Perfect Boogie: Imagine crafting the perfect playlist based on a simple prompt? Say hello to Spotify's beta test in the UK, where users can leverage AI prompts to curate their listening experience. Imagine "Focus Friday" or "Dinner Party Delights" curated by a musical oracle, and mixed with your personal listening habits. Growth Experimentation Idea: Think beyond music! Can you incorporate AI-powered recommendations into your app to personalize the user journey?
Eats Goes Full-on Foodie with Video Feed: New York, San Francisco, and Toronto are getting a taste of the future with Eats' new video feed. Think drool-worthy close-ups of food prep and restaurant specials, all in a TikTok-esque format. But will this translate to more orders? Growth Experimentation Idea: Is short-form video content the secret ingredient your marketing strategy needs, not just social media, but within your product experience? Dive into the key takeaways!
Meta's trying to breathe life into Threads, with a "Threads Bonus Program." Basically, they're paying creators for engaging content – a strategy that worked wonders for Reels. Can financial incentives jumpstart user engagement? Time will tell! Growth Experimentation Idea: How can you incentivize user-generated content on your platform? What incentives work best for your audience? Join the discussion at GrowthHackers Community.
Another Interesting Experiment in Threads is Highlighting Live Events at Trending Topics. Will Threads move closer into X/Twitter territory? How this experiment can guide startups to use experiments to guide their strategies? Read on at GrowthHackers Community.
TikTok Notes: Stealing a Page from Instagram's Playbook? It looks like TikTok may be close to launching its new dedicated photo app, which has been in the works for a while, and may now have a new, official name: TikTok Notes. The idea is to test it using existing still images shared to it's main app. With a potential ban looming, TikTok's owner is trying out its various experiments while it can.
Tesla's Robotaxi Unveiling: Elon Musk announced the unveiling of Tesla's long-awaited robotaxi in – wait for it – August! But should we be booking our robot-chauffeured rides just yet? While it could revolutionize transportation, Musk's history of overpromising makes us wonder if it's just another marketing stunt. But one thing's for sure: keep an eye on disruptive technologies, but plan for the present and be ready to pivot.
Big X accounts, including Elon Musk himself, woke up to thousands of followers missing overnight. A bot purge swept through the platform last week, resulting in a significant number of fake accounts getting the boot. While this might lead to a temporary drop in user count metrics – a key metric for advertisers – there's a bright side for genuine growth and authentic interaction.
We also had 2 must known launches for B2B marketers by LinkedIn. LinkedIn is leveling up your video ad game with Connected TV (CTV). Now you can reach professionals on streaming devices and TVs beyond the LinkedIn app. Partners like Paramount, Roku, and Samsung Ads open doors for broader brand awareness campaigns. Plus, target key decision-makers with premium streaming content via LinkedIn Premiere with NBCUniversal. Experiment with this new channel and expand your B2B marketing reach on LinkedIn!
LinkedIn isn't stopping at TV! They're also launching Live Event Ads, letting you promote your upcoming LinkedIn streams directly within the platform feed. LinkedIn hasn't exactly been stellar at showcasing its own live content, so this might be the perfect experiment to boost event engagement – so get creative and see if you can turn your next live session into a B2B audience magnet.
We are also keeping an eye on Google Cloud Next 2024 announcements starting today in Las Vegas. We will bring the fool scoop on our next edition, but you can check out what they have announced so far in this post.
What about getting deeper into what is new in the world of growth, joining discussions, or asking questions to our members? Head now to GrowthHackers Community!
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