🫘 Bean there, sniffed that

Plus: The city with the priciest beer, a retro tech archive, and more.  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­  

View in browser You're just 3 referrals away from earning a Hustle Essentials kit. Check out all of our prizes here. Share your link: https://thehustle.co/join?ref=7598767985 Share The Hustle: https://thehustle.co/join?ref=7598767985 Check your referral progress & prizes here 👋  Good morning. Just FYI, the Tootsie Roll you swiped from the front desk this morning might be 130 years old. Well, kinda. The candy is made using a “graining process” that mixes in part of the previous day’s batch — sort of like sourdough starter — meaning that remnants of the original 1896 recipe could be present in the 64m Tootsie Rolls produced each day. In other Tootsie stats, a reminder that important research out of Purdue University confirmed it takes 364 licks to get to the center of a Tootsie Pop. NEWS FLASH  🧌  Absolutely no goblin mode allowed: OpenAI’s Codex system prompts include repeated warnings to “never talk about goblins, gremlins, raccoons, trolls, ogres, pigeons, or other animals or creatures unless it is absolutely and unambiguously relevant to the user’s query.” The weird rule, spotted in open source code, comes alongside instructions that ask Codex to “have a vivid inner life” and be “intelligent, playful, curious, and deeply present.” Hard to do all that without the ability to talk about goblins… 🚗  Yikes: Emergency first responders told federal regulators that self-driving cars have become an issue, tying up firefighters, law enforcement, and other departments. Waymos, in particular, are accused of “freezing up" and some, per San Francisco’s fire chief, have blocked access to fire stations. Meanwhile, an Austin City Council meeting addressed how a stuck Waymo blocked an ambulance from responding to a shooting for two minutes. In a statement, Waymo said first responders’ feedback has been “instrumental” in improving the service. 💤  But why? Possibly “one of the funniest, closest endpoints to human civilization” is what Business Insider’s Katie Notopoulos called Amazon’s new podcast in which AI hosts discuss product reviews, pulling from both Amazon customers and other online sources. While boring, it could potentially be useful if you don’t prefer reading and enjoy audio info presented as anything other than straightforward. However, Notopoulos found many of the products she searched lacked the feature or that the bots couldn’t answer her questions.   MORE NEWS TO KNOW Will packing finally get easier? Google Photos announced a new AI-powered feature that can turn photos of clothing into a digital closet where users can plan outfits and try them on virtually. Certified bangers: Spotify will roll out "Verified by Spotify” badges to help listeners discern between authentic human artists and AI-generated personas. Merch madness: Hasbro unveiled a $600, ~15-inch-tall animatronic “Ultimate Grogu,” AKA baby Yoda complete with soft skin, fake hair, and 250+ sounds and animations. Nice: Instagram aggregators — accounts that just post other people’s content — will no longer be eligible for recommendations. This hopefully means actual creators get credit and we’re all less annoyed.  BOOST YOUR INCOME Ways to build wealth beyond your paycheck Marina Mogilko wasn’t always Silicon Valley Girl (1.3m+ subscribers on YouTube). She was once an Avon rep, souvenir seller, education vlogger, and UGC creator.    Today, she’s clearing a cool $100k per month from 10+ different streams of income. Read on for her top five side hustle suggestions, plus seven principles for lasting success. Wealth-building wisdom   THE BIG IDEA Your next job as a Wall Street bean sniffer   For many people, drinking coffee is the thing you do to help you get through the workday. But for an elite team of lesser-known Wall Street workers, drinking coffee is the whole job.   The Intercontinental Exchange’s coffee graders are licensed professionals who drink, smell, and rate coffee for a living, to help determine the US futures-market prices for arabica beans, per The Wall Street Journal.   Sip happens…   … on the eighth floor of the New York Stock Exchange building, where 38 graders station themselves around tables covered in cups of brews and beans.    Using spoons, they race through evaluating them, sniffing, slurping, spitting (into spittoons) so loudly that they have to blast music to cover all the gross bodily noises.    Many graders have been on the job for decades and most are now in or approaching their golden years, meaning the team is in need of a fresh crop of pros. Which, on top of the volatility of the coffee market in recent years (due to tariffs, climate change, etc.), has become another pain point for the industry.  According to WSJ, young people are opting for more glamorous finance work, like in private equity. But we imagine many of them probably just aren’t aware that “elite coffee taste-tester” is even a career option.  Fortunately, this year has seen a high volume of applicants.    Ready for a career pivot?    Start studying up — as easy as it may sound, when your caffeine addiction directly influences a $250B global industry, sitting around drinking coffee becomes a tough job to score.     To qualify, you’ll need to pass a three-part exam that spans four days and has a pass rate of just 5%-8%.  By comparison, the pass rate for the California bar exam, arguably the hardest in the country, was 55% last July. You might even have a slightly easier time becoming a Master Sommelier, the exam for which has a pass rate of ~10%. It’s also offered just once every five years, with the latest one having taken place in April.    Plus, you’ll need at least five years of experience in the industry just to be considered for testing. And no — sadly, senior grader Stacy Moeller told WSJ, your stint as a barista does not count.    🔗 HIGHLY RECOMMENDED You know what AI can’t do? Have taste. Here’s how to become irreplaceable in the age of AI.    NEWSWORTHY NUMBER The median cost of a beer in New York City, making it the most expensive US city to imbibe in and the only one to crack the $9 threshold, according to data from Toast. If you’re planning on having more than a couple cold ones this month, you’re not alone — May sees the most beer orders of any month, peaking 10% above the monthly average — but might we also suggest taking a jaunt down to San Antonio, Texas? The city offers the nation’s cheapest brews, at a median price of $5.99. AROUND THE WEB 📅  On this day: In 1926, the Ford Motor Co. became one of the first in the US to adopt a 40-hour workweek. 💾  Tech: A community archive of retro tech. 🗞️  Newsletter: Scoreboard shares the games, stats, and news you need to know. 🚆  That’s cool: Train jazz. 😍  Aww: Ferrets on the loose. SHOWER THOUGHT Wireless chargers use more wire than wired chargers. SOURCE Today's email was brought to you by Juliet Bennett Rylah and Singdhi Sokpo.  Editing by: Sara "Smell ya later" Friedman.   Was this email forwarded to you? Sign up here. Working on something big? We've got a whole library of business-building resources for you. Subscribe to our other newsletters Grow your business: Starter Story | Stay up-to-date on AI: Mindstream     Expert insights: Marketing Against the Grain | Sell better: The Science of Scaling Follow The Hustle on YouTube, LinkedIn, and Instagram. HubSpot Media, 2 Canal Park, Cambridge, MA, 02141, USA, +1 888.482.7768 Never want to hear from us again? 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Why your to-do list will never end

Hint: it might be you.  ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­

​ "Five minutes each week that might change your life." The last two months, every waking hour I'm either messing around with AI, or feeling like I'm wasting my time because I'm not messing around with AI. Turns out this isn’t just a me problem. This is how every efficiency gain in history plays out. Inventing the train didn't reduce how much stuff got shipped—it multiplied it 100 times, because suddenly it was cheap and fast to move things across a country that had previously been too expensive to bother with. Instead of shrinking, demand exploded. AI is just the train, but for your brain. (Hey, that rhymed.) The moment a task gets easier, the task stops being the bottleneck and something else replaces it, usually your time. You then fill that gap with more tasks, because human demand is infinite and when you remove one constraint, we reliably find three more. In one 2026 study, researchers tracked 443 million hours of work after AI adoption across more than a thousand organizations. The results: Email time doubled. Chat time nearly tripled. Weekend work jumped 40%. The workers putting in those extra hours aren't being exploited by their employers. Most of them chose it—because when you can do more, you do more. The capacity expands and we fill it with emails, projects, and the elaborate self-justification that this batch of work is the one that finally gets us ahead. It won't. But you'll keep trying. We all will. Nobody ever got to the end of their to-do list and thought: “Good, I'm done now.” What’s the best way you’ve been using AI to be more productive? See you Monday, Mark P.S. I just explained why AI won't shrink your to-do list. So no, I'm not going to tell you to do more. But I will tell you to stop guessing which AI tools are actually worth your time. I get my daily briefing from The Rundown AI—a free newsletter that over two million professionals use to cut through the noise in five minutes flat. After signing up, a quick quiz recommends the exact tools, guides, and courses for your specific job. You're already doing more. Might as well know what you're doing. Sign up free here.​ FOLLOW FOR MORE ​​​​​​​​ ​ markmanson.net Want to share this newsletter via text, social, or email? Simply copy and paste the following link: https://markmanson.net/breakthrough/207-ai​ If you were forwarded this message, sign up to receive it each week here. It’s free. I never spam. About this newsletter: You are receiving this email because you signed up to my free newsletter. Each week, I send you a few powerful ideas, a few questions to ask yourself, and a few things to try in your life. If you no longer wish to receive this newsletter and all other updates from me, you can unsubscribe here. Disclaimer: By sending your breakthrough you are giving us your explicit consent to process the data and share it with our newsletter subscribers, MarkManson.net website visitors and on social media, including any sensitive data such as information regarding mental health, racial or ethnic origin, political opinions, religious or philosophical beliefs, sex life or sexual orientation. You may opt out and/or request deletion of the data at any time. You acknowledge that once we have shared your breakthrough with the other email subscribers we can no longer delete the data from their mailboxes. Infinity Squared Media LLC, 2525 Ocean Park Blvd, Suite 200, Santa Monica, CA 90405