🍼 The liquid gold rush

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View in browser You're just 3 referrals away from earning a Hustle Essentials kit. Check out all of our prizes here. Share your link: https://thehustle.co/join?ref=7598767985 Share The Hustle: https://thehustle.co/join?ref=7598767985 Check your referral progress & prizes here 👋   Good morning, and good lord. Today marks the 1,000th edition of Mindstream, our sister newsletter covering the latest in AI. Making this feat extra notable: they've truly gone consecutive with it — no breaks, no holidays, no weekends off. They've penned a fresh email 1,000 days in a row, which is impressive, taxing, and definitely not something we're mad enough to ever try ourselves. But it sure is fun to watch (join their party here). To our pals Matt, Maria, and Adam: our heartiest congrats but also… sleep? STARTING UP This AI camera startup has cyclists' backs   ❌  The problem: Driver-assistance systems have made cars safer for drivers, but cyclists and motorcyclists are left with little more than a helmet.    💡  The pitch: Dublin's Luna Systems is building AI-powered rider-assistance systems to make two-wheeled travel safer. The startup is building a rear-facing AI camera device that pairs with an app for handlebar-mounted smartphone use. AI will scan for vehicles, pedestrians, potholes, and more for real-time proximity alerts while on a ride, in addition to evidence recording, post-ride mapping, and blackspot identification.    🚀  The outlook: The startup wants to help the six in 10 people who are too scared to cycle (no hope for the four in 10 too out of shape to make it uphill). Luna is planning to launch a dual AI camera system for vehicle manufacturers and bring its consumer cycling product to market. NEWS FLASH On Valentine's Day, no less, Brad Reese, grandson of Reese's Peanut Butter Cups inventor H.B. Reese, accused The Hershey Co. of replacing milk chocolate with compound coatings and peanut butter with peanut crème, resulting in something "not edible." Hershey has made some changes to keep up with demand amid high cocoa prices, but claims there's been "no consumer impact." We'll let you be the judge.  If you miss the Angry Whopper, now's your chance: For the next several days, Burger King president Tom Curtis will be taking calls and texts for at least four hours per day. The chain will use the customer feedback to determine its focus for 2026, but it'll also record the first two weeks of calls for future digital marketing.  Pop quiz: Trivia app HQ Trivia saw 2.3m players at a time at its peak in 2018, but it mostly fizzled out in 2020. Now, host Scott "Quiz Daddy" Rogowsky has returned with gaming app Savvy. The first game is a daily live word puzzle called TextSavvy in which players compete against Rogowsky, who told TechCrunch, "I believe this is my calling in a weird way."    A different kind of mushroom burger: Joyn Foods, a startup that sells frozen mycelium, says it's on track to generate profit in early 2027. Joyn sells its mushroom product to food-service companies, which blend it with meat to reduce costs, improve nutrition, and meet ESG goals. LET'S GET VISUAL Turn raw data into reports + presentations   Picture this: your next big slideshow for the boss, but with splendid charts, graphs, and interactive dashboards.    Make it happen. Try seven stellar AI prompts for visualizing data in a flash without any spreadsheet wizardry.    Use cases covered:  Experiment with synthetic data Generate interactive dashboards Analyze performance benchmarks Make strategic action plans Compare two segments Design professional decks Execute everything at once No more squinting 'til dawn. And when in doubt, do Step 7. Visualize data with AI   THE BIG IDEA Breastmilk is no longer just for babies   In pursuit of being forever young, hot, and fit, health- and wellness-obsessed Americans are now taking their cues right out of the mouths of babes: colostrum, or powdered breastmilk, has become the hottest supplement on the market and, increasingly, in people's daily diets.    More specifically, colostrum is an early, nutrient-dense form of breastmilk produced by mammals after giving birth that's vital to infants' development and often called "liquid gold" for its yellowish hue.    Don't baby barf just yet…   What these grown-ups are drinking is a powdered form of cow colostrum — so, not quite as gross as what you were probably imagining.    It's being peddled by a growing number of companies, touted for a whole range of benefits, including skin and gut health, hair and muscle growth, reduced inflammation, and immune support, per Bloomberg. Armra, which introduced its colostrum products in 2021, has been one of the earliest entrants and biggest winners of the colostrum hype, with sales bolstered by endorsements from celebrities like Jennifer Aniston, Dua Lipa, and Gwyneth Paltrow. For four scoops a day, it costs ~$110 a month.   Cowboy Colostrum sells $69 bottles of colostrum powder in different flavors, including a $89 matcha option. It launched in January 2024 and saw 1.3k% YoY growth in May 2025.  Kourtney Kardashian's Lemme brand started selling them in gummy and liquid form, marketed as a vanilla-flavored creamer, in November.  Supplement brand Bloom Nutrition, by wellness influencer Mari Llewellyn, offers a powdered form blended with collagen and probiotics. A $30 jar includes 25 servings. Kroma Wellness recently launched Super Core, a dairy-free colostrum powder that retails for $120. Does it work?   Well, there's little scientific evidence to back it up — Bloomberg found many of the studies conducted on colostrum are small, conducted on animals rather than humans, or funded by industry groups.    But that doesn't seem to matter to consumers, who've left 11k+ five-star reviews for Armra's products, or for the bottom line: sales are through the roof. US sales of colostrum supplements surpassed $22m+ between January 2025 and 2026 — up 3k%+ from ~$612k two years prior.  That's small beans compared to the market for other supplements like melatonin and collagen, both valued at $1B+, but it's boom time for colostrum and the companies milking its hype — however long that might last.    🔗 HIGHLY RECOMMENDED   Coaching — it's what separates great sales teams from the ones that miss their number. Here's how to master the important leadership skill.   NEWSWORTHY NUMBER How many Americans get their news from email newsletters at least some of the time, according to a Pew Research Center survey. Of those folks, who tend to have higher levels of education and income, most are selective about their subscriptions, with 71% subscribed to fewer than five newsletters. But that doesn't necessarily make them loyal readers: 62% admit they don't end up reading most of the newsletters they receive. Not Hustle readers, though… right? AROUND THE WEB 📅 On this day: In 1988, SCOTUS overturned a $200k settlement Rev. Jerry Falwell received for emotional distress after being satirized in Hustler magazine, thus deciding that parody counted as free speech.    🧠  That's interesting: Why we procrastinate.    💻  Game: You're the IT pro at a possibly haunted office.    🍟  Haha: Rank the fries.    🥑  Aww: Avocados. Not just for millennials.   SHOWER THOUGHT We have all kicked a pregnant woman. SOURCE Today's email was brought to you by Juliet Bennett Rylah and Singdhi Sokpo. Editing by: Sara "Like stealing milk from a baby" Friedman.   Was this email forwarded to you? Sign up here. Working on something big? We've got a whole library of business-building resources for you. Subscribe to our other newsletters Stay up-to-date on AI: Mindstream  |  Expert insights: Marketing Against the Grain |  Sell better: The Science of Scaling Follow The Hustle on YouTube, LinkedIn, and Instagram. HubSpot Media, 2 Canal Park, Cambridge, MA, 02141, USA, +1 888.482.7768 Never want to hear from us again? Break our hearts and Unsubscribe.