🤔 Random thought... There are two kinds of people: Those who click "Update Now" immediately and those who are still using iOS 14 and hoping for the best.
You're reading Fri-yay 🤑—the only marketing newsletter that rewards you for becoming a smarter marketer. But before we dive in… Today's newsletter AND PAINKILLER giveaway 🎁 (entry details below) are sponsored by Sked Social…
Tell buyers how your offer is different from the one(s) that already failed them.
🧠 Brainy Breakdown
Noom knows people have already tried losing weight. But every time, the same thing happened: They lost 15 pounds, then gained it all back—plus some. So they're pretty leery of any "diet" claims. That's why Noom doesn't promise another quick fix. Instead, they built their entire approach around the reason past diets failed: They didn't address the psychology behind your eating habits.
When you acknowledge the root cause that's kept your buyers stuck—and show them how your solution breaks that pattern—you don't just sell a product. You sell a different ending to their story.
🎉 One-click Quiz
Now you know the tip, but do you know *why* it works? Put your brain to the test and enter for a chance to winPAINKILLER (value: $475). 🎁 All you've gotta do is answer this question correctly:
Which buyer psychology technique does this week's Brainy Breakdown use?
*Winner chosen before our next Fri-yay issue. Big congrats to our previous winner, Milad 🥳
🤓 Apply This
Ready to get a quick win first thing Monday morning? Add one or two sentences to your sales page or homepage that acknowledge why past solutions have failed, then immediately explain why yours is different. Until next time, happy Fri-yay!
P.S. When I created PAINKILLER, I knew my audience had already wasted loads of time and money on courses that made big promises but delivered few—if any—results. So I didn't position PAINKILLER as another "course." I positioned it as a hands-on system that helps you craft a complete, research-backed messaging strategy… in just 3.5 days.
Psst… This is the page in your PAINKILLER messaging strategy where you determine how to position your offer as a must-have solution—even in a saturated market.
615+ smart entrepreneurs have used this system to fix their messaging. Turns out, people buy when you show them your product is different from the other so-called solutions that failed them. 😉 P.P.S. Are you wondering what the heck the difference is between a system and a course?
A system is a repeatable, step-by-step process crafted to expedite outcomes.
A course is usually a letdown packed with mind-numbing theory, 27 hours of prerecorded video lessons, and little-to-no actionable steps.
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