🤔 Random thought... Do crabs think fish are flying?
You're reading Fri-yay 🤑—the only marketing newsletter that rewards you for becoming a smarter marketer. But before we dive in… Today's newsletter AND Wallet-Opening Words giveaway 🎁 (entry details below) are sponsored by Insense…
Save 40+ hrs on UGC sourcing & influencer management this Q1
Break down your exact process step by step so more buyers realize they need your offer.
🧠 Brainy Breakdown
Most people think learning a language is simple: download an app, follow the exercises, and become fluent. Voilà! But if you asked them to explain how that app actually helps them learn French? They'd likely stumble. Duolingo eliminates that gap by breaking down their entire method into 5 easy-to-digest steps.
By the time they finish reading, they realize 2 things: 1) They didn't actually know how language-learning apps work and 2) Duolingo does. When people see the gaps in their own understanding, the offer becomes the bridge.
🎉 One-click Quiz
Now you know the tip, but do you know *why* it works? Put your brain to the test and enter for a chance to win Offer Breakthrough (value $295). 🎁 All you've gotta do is answer this question correctly:
Which buyer psychology technique does this week's Brainy Breakdown use?
*Winner chosen on January 15, 2026. Big congrats to our previous winner, John L.🥳
🤓 Apply This
Ready to get a quick win first thing Monday morning? Add a section to your website or sales page that walks potential buyers through your exact process—step by step, day by day, or phase by phase. Until next time, happy Fri-yay!
P.S. Most online entrepreneurs build offers backwards. They start with what they want to build (like a course or Notion template) instead of starting with their customer's problem. And if I asked them why a 47-module course is truly their key to scaling, they'd likely have no clue. So on the Offer Breakthrough sales page, I guide buyers through the exact 9-step Problem Up method that moves them from guessing what offer to design to creating an offer that buyers will pay premium prices for.
By the time they're done reading, they see exactly how to move from the analysis paralysis death spiral to a scalable offer they're confident in and ready to test. Wanna see the 9 steps to designing a scalable offer people *actually* want? Read this >
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