Hello, GrowthHackers

Welcome to your daily unfair advantage.

Every morning, we cut through the noise to bring you sharp insights, fast news, and fresh sparks to light up your brain and fuel your hustle. From scrappy hacks to big tech moves, AI shifts to culture flips this is your intel to stay ahead, move fast, and break boring.

Think of it as your growth-fueled espresso shot.
Short. Smart. Addictive.

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Quick Hits

Anthropic's new Cowork tool offers Claude Code without the code
(No-code is evolving into no-thinking)
Windows 11: AI & the End?
(Windows 11 entering its existential phase)
Slackbot is an AI agent now
(Great, now even Slackbot has opinions)

The Growth joke of the day

Why did the AI refuse to take a day off?
Because it was afraid someone would call it outdated by Monday..

What's New in Growth Hacking/Growth Marketing?

Strategies

Google Announces AI-Powered Updates for Retailers
Google launches Gemini Enterprise for CX, enabling retailers to create catalog-specific AI agents for conversational commerce; also introduces a Universal Commerce Protocol (UCP) to support direct chatbot-powered purchases. Plans also include additional delivery partnerships and AI-powered ad formats in shopping Search.
Agentic Commerce: What SEOs Need To Consider (ACP & UCP)
A deep dive into agentic commerce, including OpenAI's ACP (Agentic Commerce Protocol) and Google's UCP (Universal Commerce Protocol). Discusses their impact on SEO, optimization for AI agents, and the future blending of human and AI-driven user journeys in ecommerce, stressing data structure and schema.org for AI visibility.
inDrive turns to ads and groceries to diversify revenue
inDrive is expanding beyond ride-hailing with in-app advertising and a new grocery delivery service in Pakistan. This "super app" approach aims to drive user engagement and new revenue streams, particularly in price-sensitive and emerging markets. Ad slots focus on in-app exposure; groceries are cross-sold to a large existing mobility user base.
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People

Marissa Mayer's new startup Dazzle raises $8M led by Forerunner's Kirsten Green
After spending the last six years running Sunshine, a photo-sharing and contact-management startup with little success, the storied tech leader has shuttered the company to launch Dazzle, a new startup focused on building the next generation of AI personal assistants.

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What's New in Artificial Intelligence (AI)

Google's New Android Update Locks Your Apps And Hides Your Messages
Well done, Google. A major new privacy feature is coming to Pixel, Samsung and other phones courtesy of the new Android 17 upgrade. This will let users lock apps behind device security, and also hide message content from anyone but you.
What a new law and an investigation could mean for Grok AI deepfakes
It's pretty convincing. I've never worn the rather fetching yellow ski suit, or the red and blue jacket - the middle photo is the original - but I don't know how I could prove that if I needed to, because of those pictures.