🤔 Random thought... The most unrealistic part of home improvement shows is people making decisions without overthinking them for at least 3 weeks.
You're reading Fri-yay 🤑—the only marketing newsletter that rewards you for becoming a smarter marketer. But before we dive in… Today's newsletter AND Offer Breakthrough 🎁 (entry details below) are sponsored by Sked Social…
Juggling chats, email chains & spreadsheets just to publish ONE post?
Show buyers how a seemingly "meh" problem is actually one that needs to be fixed, pronto.
🧠 Brainy Breakdown
In the 1920s, Listerine turned a mostly overlooked issue (bad breath) into a social catastrophe with one devastating, largely unknown word: "halitosis." Their ads showed people rejected romantically and socially—all because of a problem they didn't even know they had.
The message: You might think your breath is fine, but everyone around you is secretly suffering—and judging you. Listerine didn't invent the problem. They helped people notice it… and offered their mouthwash as the easy solution. The impact was wild: Listerine's annual revenue jumped from $115,000 to $8 million in just 7 years.
🎉 One-click Quiz
Now you know the tip, but do you know *why* it works? Put your brain to the test and enter for a chance to win Offer Breakthrough (value $295). 🎁 All you've gotta do is answer this question correctly:
Which buyer psychology technique does this week's Brainy Breakdown use?
*Winner chosen on December 4, 2025. Big congrats to our previous winner, David S.🥳
🤓 Apply This
Ready to get a quick win first thing Monday morning? Pick one tolerated problem on your sales page or homepage. Rewrite it to show the real cost of ignoring it, then introduce your product as the solution. Until next time, happy Fri-yay!
P.S. Maaaany smart entrepreneurs are trapped in the feast-or-famine cycle of custom client work. They don't think it's "that bad" (at least it's guaranteed money, right?). So they stay stuck. That's why I call out exactly why this is a deeply painful (and harmful) problem right on the Offer Breakthrough sales page.
By showing the direct harm their current situation causes, it moves *not* having a scalable offer from a "meh" problem to an urgent one. No wonder more than 500 smart entrepreneurs have already joined. 😉
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