Hello, GrowthHackers!

Welcome to your daily unfair advantage.

Every morning, we cut through the noise to bring you sharp insights, fast news, and fresh sparks to light up your brain and fuel your hustle. From scrappy hacks to big tech moves, AI shifts to culture flips this is your intel to stay ahead, move fast, and break boring.

Think of it as your growth-fueled espresso shot.
Short. Smart. Addictive.

Let's dive in.👇

Quick Hits

Ads might be coming to Apple Maps next year
(Apple's turning directions into discovery.)
OpenAI reportedly developing new generative music tool
(The soundtrack of marketing might soon be AI-made.)
Instagram's latest feature lets you go back to see your watched Reels (Replay is retention. Instagram just turned nostalgia into a metric.)

The Growth joke of the day

Why did the AI get kicked out of the brainstorming session?
It kept predicting everyone's ideas before they said them. 🤖💡

What's New in Growth Hacking/Growth Marketing?

Strategies

90% of businesses fear losing SEO visibility as AI reshapes search
Businesses aren't waiting for AI to take over search – 85.7% are investing in AI SEO, and 61.2% plan to spend more on SEO, survey finds.
LinkedIn's New Rules for B2B Marketing Measurement
With the advent of new technologies, spurring significant change in many sectors, the focus for digital marketers is changing, in line with evolving user behaviors, and the means we now have to measure such.
ChatGPT Atlas browser could drain ad budgets by mimicking human clicks
Following OpenAI's launch of ChatGPT Atlas, software company Search Atlas flagged a major issue: the AI-powered browser can interact with websites in a way that looks indistinguishable from real human users, including clicking on paid advertisements.
Microsoft Updates Copilot With Memory, Search Connectors
Microsoft announced its Copilot Fall Release, introducing features to make AI more personal and collaborative.New capabilities include group collaboration, long-term memory, health tools, and voice-enabled learning.
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People

Musk's ad chief at X departs after just 10 months
John Nitti has left his position as X's advertising chief after just ten months, reports the Financial Times.

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What's New in Artificial Intelligence (AI)

Sam Altman Eclipses Zuckerberg: AI Reshapes Human Thought
Sam Altman of OpenAI is eclipsing Mark Zuckerberg's influence, positioning AI as the new shaper of human thought over social media. Amid talent wars and ethical concerns, AI's personalized prompts are transforming cognition, potentially rendering traditional networks obsolete.
How to use the new ChatGPT app integrations, including Spotify, Figma, Canva, and others
OpenAI recently launched new app integrations in ChatGPT to allow you to connect your accounts directly to ChatGPT and ask the assistant to do things for you. For instance, with a Spotify integration, you can tell it to create personalized playlists that will show up right in your Spotify app.

How 1,500+ Marketers Are Using AI to Move Faster in 2025

Is your team using AI like the leaders—or still stuck experimenting?

Masters in Marketing's AI Trends Report breaks down how top marketers are using tools like ChatGPT, Claude, and Breeze to scale content, personalize outreach, and drive real results.

Inside the report, you'll discover: