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Welcome to your daily unfair advantage.

Every morning, we cut through the noise to bring you sharp insights, fast news, and fresh sparks to light up your brain and fuel your hustle. From scrappy hacks to big tech moves, AI shifts to culture flips this is your intel to stay ahead, move fast, and break boring.

Think of it as your growth-fueled espresso shot.
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Quick Hits

Instagram Adds Assistive AI for Visual Creation
(Creativity just got co-piloted)
Microsoft Updates Copilot With Memory, Search Connectors, & More (From assistant to strategist XD)
Chrome New Tab Page adds AI Mode, Incognito shortcuts on Android
(The browser's evolving from a launchpad to a thinking space)

The Growth joke of the day

Why did the salesperson bring a ladder to the meeting?
To take the conversion rate to the next level. 😎📈

What's New in Growth Hacking/Growth Marketing?

Strategies

Google Announces A New Era For Voice Search
Google launches its Speech-to-Retrieval (S2R) model for voice search, processing spoken queries directly with AI for faster, more accurate results. This advancement stands to reshape SEO and voice-driven marketing strategies.
AI Assistants Show Significant Issues In 45% Of News Answers
A cross-market study reveals that 45% of AI assistant-generated news answers contain significant problems mainly poor sourcing, misinformation, or incorrect responses. Implications for digital marketers relying on AI for content curation or summaries highlight trust and verification concerns.
Google's New BlockRank Democratizes Advanced Semantic Search
A new research paper from Google DeepMind proposes a new AI search ranking algorithm called BlockRank that works so well it puts advanced semantic search ranking within reach of individuals and organizations.
OpenAI buys Sky, an AI interface for Mac
OpenAI announced on Thursday it has acquired Software Applications, Inc., the makers of an AI-powered natural language interface for Mac computers called Sky.
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People

Rivian CEO takes top marketing role in shakeup ahead of R2 launch
Rivian CEO RJ Scaringe assumes interim Chief Marketing Officer role after layoffs impacting over 600 employees. The restructuring aims to streamline go-to-market teams and customer experience as Rivian preps for the R2 SUV launch.

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What's New in Artificial Intelligence (AI)

Sora update to bring AI videos of your pets, new social features, and soon, an Android version
OpenAI's Sora app announces new social, creation, and editing features plus an upcoming Android version. The app prioritizes viral, user-generated AI video content, targeting further user growth and engagement.
Meta Replaces Staff with AI, Continues to Spend Big on AI Development
Meta reduces roles in its risk division and "Superintelligence Labs" project by implementing AI-powered automation, marking a significant organizational shift toward AI-led efficiency. The company's aggressive AI investment signals long-term transformation in digital and marketing operations industry-wide.

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