🤔 Random thought... Adulting is realizing that an overflowing inbox scares us way more than ghosts ever could.
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Read time: 58 seconds⚡
⚡️ Quick Tip
Make buying from you feel like claiming a reward that customers have already earned.
🧠 Brainy Breakdown
Cozy Earth slashed their hoodie price from $108 to $48—aka a 56% discount. But they didn't frame it as a typical sale. Instead, they wrote "You've Earned This" across the back of the hoodie itself.
When something feels like it already belongs to you, you value it more. And by saying you've "earned" it, Cozy Earth triggers a feeling of ownership before you even click "buy." The result? That $48 hoodie doesn't feel like a purchase. It feels like claiming what's already yours.
🎉 One-click Quiz
Now you know the tip, but do you know *why* it works? Put your brain to the test and enter for a chance to win Clarity Call Cheatsheets (value $129). 🎁 All you've gotta do is answer this question correctly:
Which buyer psychology technique does this week's Brainy Breakdown use?
*Winner chosen on November 6, 2025. Big congrats to our previous winner, Marie H. 🥳
🤓 Apply This
Ready to get a quick win first thing Monday morning? Reframe your next promotion as something your customers have earned—not just another random discount they stumbled upon. That way purchasing feels like keeping what's already theirs instead of giving something (like money) up. Until next time, happy Fri-yay!
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