🤔 Random thought... If there's real pumpkin in a pumpkin spice latte, does that mean it's semi-healthy?
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Read time: 48 seconds⚡
⚡️ Quick Tip
Show customers the work that goes into delivering your solution to boost perceived value.
🧠 Brainy Breakdown
When OpenAI released ChatGPT's "Thinking" feature, they let users peek behind the curtain. Instead of instant output, users can now watch the AI work through a request, step by step, for 15+ seconds.
By taking the time to show the steps involved in crafting a response, users are more likely to value the output than if the AI quickly spat out an answer. So they're more likely to use the "Thinking" feature (and keep paying $20/month for the output).
🎉 One-click Quiz
Now you know the tip, but do you know *why* it works? Put your brain to the test and enter for a chance to win Wallet-Opening Words (value: $129). 🎁 All you've gotta do is answer this question correctly:
Which buyer psychology technique does this week's Brainy Breakdown use?
*Winner chosen on October 9, 2025. Big congrats to our previous winner, Autumn E. 🥳
🤓 Apply This
Ready to get a quick win first thing Monday morning? Add one "behind-the-scenes" element to your email, social post, or proposal, showing how long or how many steps it took to create what you're delivering. Until next time, happy Fri-yay!
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