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Join 63,553 smart people 🤔 Random thought... Why do we say "after dark" when it's actually *during* dark? |
You're reading Fri-yay 🤑—the only marketing newsletter that rewards you for becoming a smarter marketer. But before we dive in… Today's newsletter AND Clarity Call Cheatsheets 🎁 (entry details below) are sponsored by SurveyMonkey… Read time: 54 seconds ⚡ ⚡️ Quick Tip Use direct quotes from happy customers in your copy to boost trust—and engagement.
🧠 Brainy Breakdown People trust their own words more than yours. NYT Cooking knows that. So instead of hyping up a soup recipe with polished copy, they let a real subscriber do the talking.
How? By pulling a direct quote from a review and pasting it as their subject line. When you listen to *exactly* what readers or buyers are saying, you uncover the stickiest statements for your copy. They're instantly relatable and spark browsers to think, "That sounds exactly like something I would say."
So skepticism goes down and trust goes up, and clicking (or buying) feels like a no-brainer.
🎉 One-click Quiz Now you know the tip, but do you know *why* it works? Put your brain to the test and enter for a chance to win Clarity Call Cheatsheets (value $129). 🎁 All you've gotta do is answer this question correctly: | Which buyer psychology technique does this week's Brainy Breakdown use? | | | | |
*Winner chosen on September 18, 2025. Big congrats to our previous winner, Elizabeth 🥳
🤓 Apply This Ready to get a quick win first thing Monday morning? Dig through customer emails, reviews, or chat logs and find ONE snippet where someone describes exactly how your offer helped them. Then copy it word-for-word, quotation marks included, into your next email subject line or headline.
Until next time, happy Fri-yay! With ❤️ from Katelyn
P.S. Plot twist: I used this exact technique in the preview text to get you to open this email.
"Like a green smoothie for your brain" isn't my copy. It's what a real subscriber said. And judging by the fact that you're reading this... it worked. 😉
(That's why knowing exactly what your customers say is essential for high-converting copy.) | 
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