When people come over for dinner, my lovely wife Cassandra puts out a board of cheese and crackers, which we serve with wine. We do this not because we’re classy people, but because we want other people to think we’re classy people. The pairing made sense to me. If Nacho Cheese Doritos pair with Budweiser, then why wouldn’t an aged Comté go with a Sancerre? And it does. But… When I finished interviewing California winemaker Ed Felici, I asked him a question I often ask wine people: What don’t I know? He told me a secret of buying wine. “Taste on cheese; buy on bread.” I told him that didn’t mean anything to me. He explained, “To sell wine you want customers to taste with cheese, because cheese has that richness and unctuousness. And the acidity of the wine will be a foil for that. If you want to discern the quality of that wine, have a little bread or crackers. Cheese does nothing but mask your palate.” So serve the cheap stuff with the cheese. Save the better wine for dinner. Or serve a lasagna and a Caesar salad and save a bunch of money. You're currently a free subscriber to The Corrupt Wine Writer. For the full experience, upgrade your subscription.
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Thursday, August 28, 2025
Stop Serving Good Wine with Cheese
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