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Join 63,553 smart people 🤔 Random thought... Why does 3 p.m. always feel like it lasts five hours? |
You're reading Fri-yay 🤑—the only marketing newsletter that rewards you for becoming a smarter marketer. But before we dive in… Today's newsletter AND Clarity Call Cheatsheets giveaway 🎁 (entry details below) are sponsored by Insense… Read time: 52 seconds ⚡ ⚡️ Quick Tip In testimonials or reviews, highlight what your target customers feel before and after using your product or service.
🧠 Brainy Breakdown Our brains latch onto specific, emotional details—not vague praise.
So there's a massive difference between 5-star reviews that say, "great product!" and those that Basecamp highlights on their "real-world results" page: Those reviews highlight *exactly* what their target customers struggle with (the chaos of a 32-email thread, the uncertainty of where a project stands, etc.) and the relief and confidence they feel after switching.
So they stick in your brain like Velcro—and make you more likely to use their project management software.
All because Basecamp knew the right question to ask. 🎉 One-click Quiz Now you know the tip, but do you know *why* it works? Put your brain to the test and enter for a chance to win Clarity Call Cheatsheets (value $129). 🎁 All you've gotta do is answer this question correctly: | Which buyer psychology technique does this week's Brainy Breakdown use? | | | | |
*Winner chosen on September 4, 2025. Big congrats to our previous winner, Sue B. 🥳
🤓 Apply This Ready to get a quick win first thing Monday morning? Ask a happy buyer what frustrated them before working with you or using your product, and how life's changed for the better since. Odds are, you'll get specific, sticky language to highlight that sells waaay better than "awesome stuff!"
Until next time, happy Fri-yay! With ❤️ from Katelyn
P.S. The very first testimonial you see on the Clarity Call Cheatsheets sales page is this one 👇 for this *exact* reason. It doesn't just say "these cheat sheets helped."
It shares the emotional frustration of the before (spending months trying to find an answer) and the emotional relief of the after (conversion rate that increased by 25%).
Because I don't guess how my target buyers feel. I know. That's what happens when you stop hoping for scroll-stopping reviews… and start asking the strategic questions that uncover them. | 
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