🤔 Random thought... Why is it called a "building" if it's already built?
You're reading Fri-yay 🤑—the only marketing newsletter that rewards you for becoming a smarter marketer. But before we dive in… Today's newsletter AND PAINKILLER giveaway 🎁 (entry details below) are sponsored by Insense...
No outreach. Best-fit creators apply to you within 2 days.
1 brief. 20+ raw clips. Lifetime-licensed raw + edited UGC in 2 weeks.
Find the group your buyers identify with, then show how others in it have taken a specific action.
🧠 Brainy Breakdown
Psychologist Robert Cialdini tested hotel towel signs to see which boosted reuse rates:
Help save the environment → only 35% complied
Nearly 75% of our hotel guests reuse their towels → 44% complied
Nearly 75% of hotel guests who stayed in this room reused their towels → 49% complied
Messages are more persuasive when they feel personal and specific, especially when they imply, "People like YOU are doing this, too." So easyplant applied this tiny, science-backed tweak by using "500k+plant parents" in their subject line.
When buyers see others in their group making a particular move, they're more likely to do it, too.
🎉 One-click Quiz
Now you know the tip, but do you know *why* it works?
Put your brain to the test and enter for a chance to win Wallet-Opening Words (value $129). 🎁 All you've gotta do is answer this question correctly:
Which buyer psychology technique does this week's Brainy Breakdown use?
*Winner chosen on August 14, 2025. Big congrats to our previous winner, Alex B. 🥳
🤓 Apply This
Ready to get a quick win first thing Monday morning? Tell browsers that people like them have already taken a certain action—like signing up for your newsletter or buying your product—to persuade them to do the same. Until next time, happy Fri-yay!
P.S. Instead of speaking vaguely to "marketers," I use this proven copywriting technique on the Why We Buy site to grow my list:
It's not just a title. It's a Bat Signal to my target reader. Because *they* don't want to be any ol' marketer. They want to be the smartest onein the room. (And join the 63,535 others on the same mission.)
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