| | | | Community | University | Aug 07, 2025 | Hello, GrowthHackers! | Welcome to your Weekly unfair advantage. | Once a week, we cut through the noise to bring you sharp insights, fast news, and fresh sparks to light up your brain and fuel your hustle. From scrappy hacks to big tech moves, AI shifts to culture flips—this is your intel to stay ahead, move fast, and break boring. | Think of it as your growth-fueled espresso shot.
Short. Smart. Addictive. | Let's dive in.👇 | | Quick Hits | |
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| | | | | Roxie's 3-Minute News Bulletin | This week's 🙌 News Bulletin Roxie explores:
AI Reshapes Marketing Search Strategy and Innovation | | Buckle up. 🚀
The future of growth is real-time, community-driven, and AI-native.
In this week's GrowthRocks News Bulletin (Aug 6, 2025), AI isn't just assisting marketers—it's leading the strategy. From branded search hacks that beat old-school SEO, to building lead-gen tools without touching code (hello, vibe coding), we're entering a new performance frontier. | Also inside: Claude 4.1 goes beast mode, Meta's ad targeting gets sharper, Reddit becomes a search engine, and TikTok's live-streaming powers its eCommerce push. | Bonus? Google's NotebookLM just opened to Gen Z—AI learning is now classroom-ready. |
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| | | | | Latest Growth Hacking News | Strategies | ChatGPT Conversations Now Rank on Google. ChatGPT Conversations Are Now Ranking on Google If you're a marketer, this changes the game.OpenAI's ChatGPT now allows you to share conversations via public links — and Google is indexing them. Branded vs. Non-Branded Keywords: Why It Matters More Than You Think Not all search terms are created equal. And when it comes to analyzing brand awareness, the most useful lens is to split your keywords into branded and non-branded buckets. SEO vs. GAIO: The Optimization Battle You Can't Ignore
With more and more online discovery now occurring via conversational AI chatbots, marketers are gradually changing focus from search engine optimization (SEO) to generative engine optimization (GEO), which requires a different approach and mindset. More Startups Are Buying Other Startups Despite a pickup in IPOs, startup exits and funding are still harder to come by than in years past. Add to that an increasingly competitive landscape for AI startups, and it's no surprise that we've seen an upturn in startups buying other startups this year. Google denies AI search features are killing website traffic Numerous studies indicate that the shift to AI search features and the use of AI chatbots are killing traffic to publishers' sites. But Google on Wednesday denied that's the case, at least in aggregate.
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| | | | | | What's New in Artificial Intelligence (AI) | |
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| | | | | CTV Advertising Unlocked | | Roku Ads Manager makes TV streaming advertising simple. | You can:
• Start with just $500
• Optimize in real time
• Create interactive experiences with Action Ads | Get your brand on the big screen today and reach engaged viewers on America's #1 platform. | *By hours streamed, Dec 2023
(Hypothesis Group) | Reach more customers on CTV. |
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