Hello, GrowthHackers!

Welcome to your daily unfair advantage.

Every morning, we cut through the noise to bring you sharp insights, fast news, and fresh sparks to light up your brain and fuel your hustle. From scrappy hacks to big tech moves, AI shifts to culture flips—this is your intel to stay ahead, move fast, and break boring.

Think of it as your growth-fueled espresso shot.
Short. Smart. Addictive.

Let's dive in.👇

Quick Hits

OpenAI Launches GPT-5 In ChatGPT To All Users
( The marketers who adapt their workflows fastest will own the next quarter.)
Google: Unique Image Landing Pages Can Help Search Visibility
(Images aren't just eye candy—they're SEO fuel)
How to use Instagram Map and set your location-sharing preferences
(Hyperlocal discovery is having a moment. )

The Growth joke of the day

What's a marketer's favorite drink?
Brand-y! 💁🏻
#vibezzz

What's New in Growth Hacking/Growth Marketing?

Strategies

IPO hopeful Brex expands to EU and eyes UK
Brex secures an EU license to offer spend management tools directly across Europe. This geographic expansion enhances global go-to-market strategies for growth teams and positions Brex for improved market penetration and revenue visibility ahead of its IPO plans.
Google Cautions Businesses Against Generic Keyword Domains
Google's John Mueller says small businesses may be hurting their search visibility by choosing generic keyword domains instead of building distinctive brand names.
Snapchat Shares Insights into the Key Drivers of Audience Attention
Snapchat and WPP's new report outlines research-backed attention drivers, showing Gen Z's unique viewing patterns and how brands can better structure creative for higher engagement — vital insight for performance marketers.
Elon Outlines the Future of X Ads, Including AI Targeting, Ads in Grok Answers and More
In an X Spaces session, X owner Elon Musk and X's ad team outlined their vision for the future of X ads, and made their pitch to potential ad partners, in regards to systematic improvements.
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People
Trump says Intel CEO Lip-Bu Tan must 'resign immediately'
Amid political tension, Trump calls for the resignation of Intel's CEO Lip-Bu Tan, citing conflict of interest. While not marketing-specific, it reflects political influences on the semiconductor sector — key to AI infrastructure and business tools.

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What's New in Artificial Intelligence (AI)

The backlash against Duolingo going 'AI-first' didn't even matter
Duolingo announced on Wednesday that it beat its quarterly revenue estimates, even though the company faced widespread backlash for choosing to embrace generative AI over human workers.
Google Says AI Clicks Are Better, What Does Your Data Say?
Google's latest blog post claims AI is making Search more useful than ever. Google says people are asking new kinds of questions, clicking on more links, and spending more time on the content they visit.