Hello, GrowthHackers!

Welcome to your daily unfair advantage.

Every morning, we cut through the noise to bring you sharp insights, fast news, and fresh sparks to light up your brain and fuel your hustle. From scrappy hacks to big tech moves, AI shifts to culture flips—this is your intel to stay ahead, move fast, and break boring.

Think of it as your growth-fueled espresso shot.
Short. Smart. Addictive.

Let's dive in.👇

Quick Hits

Serve Robotics Acquires Vayu Robotics
(Autonomous delivery just got a massive upgrade.)
Mark Zuckerberg goes 'startup mode'
(Startups innovate out of necessity.)
Google AI Mode Adds Agentic Booking, Expands To More Countries
(The next challenge: trust and transparency in automated decisions)

The Growth joke of the day

Personalized everything…
Even my excuses for why ROAS dropped.😂

What's New in Growth Hacking/Growth Marketing?

Strategies

The 12 Growth Metrics You Should Start Tracking Today
If you're reading this you've probably heard of growth metrics, but you don't know what exactly they are. Or what they do. Primarily, growth metrics help you evaluate the performance of your business. They are directly related to the company's profitability.
Cloudflare's Pay Per Crawl campaign from an SEO-led PR perspective
Cloudflare's Pay Per Crawl initiative provides a timely case study of how a tech brand can respond to this shift – using product strategy to compete for traffic and shape the very terms of the market conversation.
IG Chief Says Longer Captions Won't Increase Reach
Instagram chief Adam Mosseri responded to a question about whether longer captions impact your post reach in the app.
Microsoft's Windows 10 support extension
Microsoft's decision to extend security updates for Windows 10 offers welcome breathing room for businesses still navigating complex migration paths.
Cadillac reveals new 'Opulent Velocity' performance EV concept
The vehicle is called "Opulent Velocity." True to the name, Cadillac says it's a balance of ultra-luxury and performance for the V-Series, which is best known for cars with high-performance engines such as the 6.2-liter V8 Blackwing, rated at more than 600 horsepower and pound feet of torque.
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People
Former Meta exec Nick Clegg offers careful criticism of 'cloyingly conformist' Silicon Valley
Unlike certain other Meta employee memoirs, "How to Save the Internet" doesn't sound like a tell-all or a scathing critique. And in an interview with the Guardian, Clegg (who previously led the U.K.'s Liberal Democrats) seems to distance himself from Silicon Valley without quite disavowing his former employer.

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What's New in Artificial Intelligence (AI)

Meta partners with Midjourney on AI image and video models
Meta is partnering with Midjourney to license the startup's AI image and video generation technology, Meta Chief AI Officer Alexandr Wang announced Friday in a post on Threads. Wang says Meta's research teams will collaborate with Midjourney to bring its technology into future AI models and products.
Apple is in talks to use Google's Gemini for Siri revamp, report says
Apple is falling behind in the race to transform Siri into an AI assistant that's as powerful as its competitors. As consumers grow more impatient, Apple is considering using another company's tech instead of developing its own.

Kickstart your holiday campaigns

CTV should be central to any growth marketer's Q4 strategy. And with Roku Ads Manager, launching high-performing holiday campaigns is simple and effective.

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Don't wait to get started. Streaming on Roku picks up sharply in early October. By launching your campaign now, you can capture early shopping demand and be top of mind as the seasonal spirit kicks in.

Get a $500 ad credit when you spend your first $500 today with code: ROKUADS500. Terms apply.

Holiday performance starts now.