Given the company is run by a CEO who goes by the username "Builderman," and it rakes in billions of dollars in revenue from a video game fantasy land for children, you might expect the Roblox offices to resemble a sort of modern Wonka's Chocolate Factory.
But, inside the four walls of Roblox's corporate headquarters, it's clear this is… not that. There's little whimsy, decoration, or indication that the company run here is for kids. Builderman, real name David Baszucki, is a tall, lanky man with thick black glasses instead of a top hat. He did not introduce himself with a somersault.
As it turns out, despite the fact that 56% of Roblox's customer base is age 16 or younger and 20% of them are under the age of 9, the company wasn't even founded with kids in mind.
"When we started Roblox, the vision — the long-term vision — was: to what extent could we simulate 3D reality? It takes incredible technical innovation to get there. It's very different than downloading a game. It's very different than streaming video. It's the fabric of the metaverse," Baszucki told us. In the meantime, "It just so happens, games overlap a lot with reality simulators."
But intentionally or not, catering to the kids has served the ~$80 billion company well so far.
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