July 25, 2025

Hello, GrowthHackers!

Welcome to your daily unfair advantage.

Every morning, we cut through the noise to bring you sharp insights, fast news, and fresh sparks to light up your brain and fuel your hustle. From scrappy hacks to big tech moves, AI shifts to culture flips—this is your intel to stay ahead, move fast, and break boring.

Think of it as your growth-fueled espresso shot.
Short. Smart. Addictive.

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Quick Hits

Traffic Down? Blame AI Sorting and Google's Growing Snippets
(Organic traffic is no longer guaranteed, even if you're ranking #1.)
Apple iOS 26 public beta arrives
(Pay attention to native behaviors now = product advantage later.)
From Playlists to Playable: Spotify Drops Mini Golf Game
(Gamified brand promos are the new loyalty loop.)

The Growth joke of the day

What's a marketer's favorite type of workout? Funnels.
Upper-funnel, mid-funnel, and full-funnel gains. 💪

What's New in Growth Hacking/Growth Marketing?

Strategies

Samsung Bets Big on Video AI That Watches So You Don't Have To
Many AI tools can look at a video today and summarize what is going on, but things become a bit tricky when you ask models questions about multiple videos and footage spanning many hours.
Snapchat Launches 'Home Safe' Alerts to Boost User Safety
Snapchat introduces the "Home Safe" alert, a feature enhancing real-world safety notifications. While not directly tied to marketing, it shows how platforms are investing in user trust and transparency—valuable focuses for growth marketers building engagement strategies that emphasize user well-being.
Proton is launching a privacy-focused AI chatbot
Proton, the company behind the encrypted email service Proton Mail, has launched an AI assistant aimed at preserving user privacy. The new chatbot, called Lumo, can summarize documents, generate code, write emails, and more, while storing data locally on users' devices.
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People
VC Victor Lazarte is leaving Benchmark to launch his own firm
After two years as a venture capitalist for top-shelf firm Benchmark, Victor Lazarte is leaving that company to start his own investing gig, he announced on X on Thursday.

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What's New in Artificial Intelligence (AI)

AI Search Results Now Show Personalized Clusters in Google
Google's AI groupings in search results reflect advanced understanding of query intent, making search journeys richer without extra user effort. Marketers must adapt by optimizing content semantics and discoverability underneath AI layers.
Google's new AI feature lets you virtually try on clothes
Google announced on Thursday that it's launching a new AI feature that lets users virtually try on clothes. The tech giant is also rolling out updated price alerts and teased an upcoming feature that will let users explore shoppable outfits and room inspiration using generative imagery.