Hello, GrowthHackers!

Welcome to your daily unfair advantage.

Every morning, we cut through the noise to bring you sharp insights, fast news, and fresh sparks to light up your brain and fuel your hustle. From scrappy hacks to big tech moves, AI shifts to culture flips—this is your intel to stay ahead, move fast, and break boring.

Think of it as your growth-fueled espresso shot.
Short. Smart. Addictive.

Let's dive in.👇

Quick Hits

How to Create a Brand Persona: Examples
(If your brand still sounds like a PDF… it's time for a personality upload. )
Don't let AI steal your job
( Learn it. Use it. Don't get replaced by someone who did.)
iOS 26's Messages app has a solution coming for unwanted texts
(iOS 26 understood the assignment: less spam, more peace. )

The Growth joke of the day

What did SEOs dress up as for Halloween?
404 Error Pages! 🤣

What's New in Growth Hacking/Growth Marketing?

Strategies

The 10 Metrics We Use to Maintain Our SEO Rankings
To improve, you need to optimize.To optimize, you need to measure.
And to measure, you need the right metrics. These are the 10 SEO and non-SEO metrics we measure in order to keep track of and optimize our SEO process.
How to Find Your Website's Keywords in Google Analytics 4
This guide provides strategies for integrating Google Search Console with GA4 to access search keyword data. It outlines methods to create topic clusters, identify weak content, and monitor CTR—all content optimization tactics used in digital and growth marketing today.
The Loop Micro is my new favorite bicycle phone mount
Bicycle phone mounts have been a regular part of my life in bike-obsessed Amsterdam ever since 2008, when I got my first phone with built-in GPS and turn-by-turn navigation. I've used dozens of mounts since, until they were either lost, broken, or stolen, or something better emerged.

People

Meet Soham Parekh, the engineer burning through tech by working at three to four startups simultaneously
On X, people are joking that Parekh is single-handedly holding up all modern digital infrastructure, while others are posting memes about him working in front of a dozen different monitors or filling in for the thousands of people that Microsoft just laid off.
'I'm being paid to fix issues caused by AI'
AI is making me extra money, says Sarah Skidd, a product marketing manager who writes for tech and start-up companies.
In May Ms Skidd was approached by a content agency to urgently rework website copy that had been produced via generative AI for a hospitality client.

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Enhance Your Content with Essential AI Tools

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Both tools are designed to elevate the quality of your content, making it more likely to be trusted by both users and search engines. Whether you're writing blog posts, marketing copy, or educational materials, these tools can help you create content that stands out in a crowded digital world.

What's New in Artificial Intelligence (AI)

OpenAI condemns Robinhood's 'OpenAI tokens'
OpenAI wants to make clear that Robinhood's sale of "OpenAI tokens" will not give everyday consumers equity — or stock — in OpenAI, the company said in a post from its official newsroom account on X.
Adding calendar events with a screenshot is AI at its finest
Apple's AI capabilities have been less than impressive to date, but there's one new feature coming with iOS 26 that's actually really handy: adding stuff to your calendar with a screenshot.

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