🤔 Random thought...Why does eating an ice cream cone in the summer always feel like one of the most stressful races against time?
You're reading Fri-yay 🤑—the only marketing newsletter that rewards you for becoming a smarter marketer. But before we dive in… Today's newsletter AND PAINKILLER giveaway 🎁 (entry details below) are sponsored by Lovable...
Create apps, sites, and internal tools—just by writing prompts.
Not a techie? Not a problem anymore, thanks to Lovable.
So they place ads at the top of their competitors' Google search results with a cheeky headline:
Each time a potential buyer searches for another popular client management software, HoneyBook pops up with their scroll-stopping headline again. And again. And again. That repeated exposure builds familiarity, and familiarity builds trust. Soon, buyers stop exploring alternate options and start thinking, "I should give HoneyBook a closer look."
🎉 One-click Quiz
Now you know the tip, but do you know *why* it works?
Put your brain to the test and enter for a chance to win PAINKILLER (value $475). 🎁 All you've gotta do is answer this question correctly:
Which buyer psychology technique does this week's Brainy Breakdown use?
*Winner chosen on July 31, 2025. Big congrats to our previous winner, Marsella K. 🥳
🤓 Apply This
Ready to get a quick win first thing Monday morning? Identify the top alternatives your buyers are considering, then brainstorm one unforgettable way to show up near one of them, whether through a retargeting ad, a social post, or an email. Until next time, happy Fri-yay!
P.S. Sometimes showing up alongside your competitors happens in your own copy. On the PAINKILLER sales page, I call out the alternative solutions my target buyers had already tried (or were considering).
Then I show why this messaging system wins. It's worked out pretty well. More than 500+ online entrepreneurs have already grabbed PAINKILLER.
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