🤔 Random thought...Nothing makes you question your life choices more than seeing your phone's weekly screen time report.
You're reading Fri-yay 🤑—the only marketing newsletter that rewards you for becoming a smarter marketer. But before we dive in… Today's newsletter AND Wallet-Opening Words giveaway 🎁 (entry details below) are sponsored by Insense...
Find your perfect influencers in 48hrs — who follow the brief!
Insense has 68K+ responsive creators + micro-influencers
The UGC engine behind JLO Beauty, Bones Coffee, and Blvck Paris
Break your buyers' marketing expectations by using an unexpected copy or design element.
🧠 Brainy Breakdown
Our brains are numb to the standard, picture-perfect beauty ads we see all the time. So it hopscotches over them. But this RMS Beauty ad caught my attention immediately because it looks like a toddler got loose with MS Paint.
It disrupts what we expect to see. That's not by accident. It's a proven technique that can lead to 30% more memorability. And I'm proof: This ad has been stuck in my head for the past 2 months. So when I'm in the market for tinted moisturizer, I'm more likely to add this to my cart over the 79+ other options out there.
🎉 One-click Quiz
Now you know the tip, but do you know *why* it works?
Put your brain to the test and enter for a chance to win Wallet-Opening Words (value $129). 🎁 All you've gotta do is answer this question correctly:
Which buyer psychology technique does this week's Brainy Breakdown use?
*Winner chosen on July 18, 2025. Big congrats to our previous winner, Jude G. 🥳
🤓 Apply This
Ready to get a quick win first thing Monday morning? Look at your next headline, ad, or subject line. If it looks and sounds like everything else in your niche… tweak it. Add a visual twist. Say the opposite of what your buyers expect to hear. Your buyers' brains will thank you. Until next time, happy Fri-yay!
P.S. During my last two product pre-sale campaigns, I spent so much time making sure the product was the best it could be that I had zero time to craft sexy marketing materials. (Heyyy there, RMS Beauty.) So the sales pages letters lived on plain ol' Google Docs—aka the complete opposite of what seasoned entrepreneurs expected to see.
Not only did it shock their expectations (making them pay attention more to the copy), but it also built trust. (I was transparent about why they were scrolling through a Google Doc instead of a polished sales page.) I had faith in this science-backed technique. And it paid off. The first pre-sale sold out in just 53 minutes, netting $33,750. And the second pre-sale sold 109 seats over my first-day goal.
No comments:
Post a Comment