Hello, GrowthHackers!

Welcome to your daily unfair advantage.

Every morning, we cut through the noise to bring you sharp insights, fast news, and fresh sparks to light up your brain and fuel your hustle. From scrappy hacks to big tech moves, AI shifts to culture flips—this is your intel to stay ahead, move fast, and break boring.

Think of it as your growth-fueled espresso shot.
Short. Smart. Addictive.

Let's dive in.👇

Quick Hits

OpenAI Hits the Panic Button
(When the company building AGI starts sweating, maybe we should too. )
Samsung is about to find out if Ultra is enough
(rld. Ultra specs, but will it hit Ultra relevance?)
Racist videos made with AI are going viral on TikTok
(This isn't "oops," it's algorithm-fueled harm.)

The Growth joke of the day

Why can't marketers see live musicals?
They keep trying to capture the leads. 😂

What's New in Growth Hacking/Growth Marketing?

Strategies

Image Alt Text and File Naming Boost AI Content Discovery
Well-structured file names and descriptive alt text help AI systems more accurately identify visuals. This recommended practice improves the likelihood of images showing up in AI summaries and image results, key for marketers looking to optimize multi-format digital assets.
After 9,000 Layoffs, Microsoft Boss Has Brutal Advice for Sacked Workers
Microsoft has laid off about 9,000 workers in the midst of a newly-announced $80 billion AI investment — and apparently, those who just lost their jobs should be talking to ChatGPT about it.
How Brex is keeping up with AI by embracing the 'messiness'
Corporate credit card company Brex is no different. The startup found itself facing the same issue as its enterprise counterparts. The upshot: Brex completely changed its approach to software procurement to ensure it wouldn't get left behind.

People

Ford CEO Jim Farley warns AI will wipe out half of white-collar jobs, but the 'essential economy' has a huge shortage of workers
His AI warning marked that latest from a top CEO about AI's impact on the labor force, especially on office workers. Last month, Amazon CEO Andy Jassy said the company's corporate workforce will shrink in the next few years due to AI.

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What's New in Artificial Intelligence (AI)

EU says it will continue rolling out AI legislation on schedule
Despite pressure from over 100 tech firms including Alphabet and Meta, the EU confirms it will not delay its AI Act. High-risk AI applications like facial recognition must comply with strict rules, while limited-risk apps such as chatbots face lighter regulations. Full enforcement is due by mid-2026.