What's your "Founder Identity"…and why does it matter?
Let's dig in…
You start out as the Inventor.
You see a problem, create a solution, and build a business around it.
Then you evolve into the Driver.
You hustle. You sell. You hire. You push the boulder up the hill with your bare hands.
And then something breaks…
…revenue hits a ceiling…
…margins evaporate, and…
…you're drowning in Slack pings, team updates, and decisions only you can make.
It's not because you're doing it wrong…
…it's because you're doing it as the WRONG PERSON.
Your business evolved, but your identity didn't.
Scaling requires a new version of you.
First, you need to evolve into the Builder of systems, and then you can become…
The Guide, who steps back so the team can step up.
Every time I've felt stuck, it wasn't because the business couldn't grow…
…it was because I hadn't grown.
If you're feeling stuck, maybe it's time for you to grow into your next entrepreneurial identity.
P.S. The Driver to Builder shift is usually the most challenging (and most critical) for founders. That's why I wrote a 46-page case study breaking down the Operating System we use to evolve both business and founders as we scale. You can grab it here:
https://scalable.co/sos-manifesto/ 
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