Shifting Gears

Today we're exploring the high-octane action by looking at Formula 1 — before a pit stop exploring the boom of medical real estate. 

Happy Sunday! To close out a week where a hotly-contested race came to its dramatic denouement with a surprise victor in NYC, we figured it made sense to continue the high-octane action by looking at Formula 1 — before a pit stop exploring the boom of medical real estate.  Have feedback for us? Just hit reply - we'd love to hear from you! The special formula With "F1: The Movie" now in theaters, Formula One owner Liberty Media is hoping Brad Pitt's latest ride will drive greater interest in F1: The Sport, especially among American audiences.  And no expense is being spared in pursuit of that goal. The Apple original film follows Pitt as Sonny Hayes, a retired F1 driver who jumps back behind the wheel to help out the struggling APX team. With British seven-time world champion Lewis Hamilton as a producer, every aspect of the movie was shot to be as authentic as possible, with Apple reportedly agreeing to spend an eye-watering $200 million+ on the production. Filmed on real race weekends, with the fictional team set up on the circuits with their own pit garage, hospitality team, and uniforms, the cast and crew had an unprecedented level of access into the upper echelons of one of the most glamorous sports on earth. The business is already pulling in billions of dollars each year, but now Liberty Media is putting its pedal to the metal fully in the world's biggest sports market. Even though Netflix's popular "Drive to Survive" series certainly won the sport a lot of stateside fans and started to build buzz, F1 TV viewership in the US is stagnating. At a critical point for F1 and Liberty Media, as their rights deal with ESPN comes to a close at the end of the season and they pour more money into races on American soil, maybe social media hype, star-studded events, and the new movie could be enough to get the motorsport's wheels turning again.   Read online: Can the F1 movie kick Formula One into top gear? Other great stories from the week Just 32 countries have an AI data center, but half are concentrated in just 5 of them A new Oxford University study finds entire continents with little in the way of AI infrastructure.  Two billion people don't have safe drinking water: what does this really mean for them? Our World in Data digs into the everyday realities behind top-line statistics.  FedEx's quarterly report is exactly what you don't want to see in the coming earnings season As something of an economic bellwether, the company's underperformance has some worried.  Tesla promised "more affordable models" in the first half of 2025. Where are they? Things have gone a little quiet on the cheaper EV front as of late.  Hertz's AI damage scanner appears to be charging customers big bucks for minor dings $440 for a one-inch scuff sure feels like a lot.  Healthcare near me As medical startup names go, Eternal is certainly not subtle.  An athlete-focused care clinic started by a cofounder of The Athletic, Eternal raised $13 million earlier this year for its high-performance healthcare business, with locations in New York and San Francisco. Clients come in for proprietary testing in what's essentially a wired gym, submitting to bloodwork, bone scans, and workout sessions measuring numerous performance metrics to arrive at an action plan that gets reevaluated after six months. Annual membership costs $4,800.  Like other startups catering to high-end clientele, Eternal highlights how new demand for preventative care — as well as a boom in venture capital funding — is creating a new tier of boutique fitness and healthcare. The wellness industry's push into brick-and-mortar spaces represents an upgrade for clients who want even more data-driven health and a "concierge-level experience," Joe Vennare, cofounder of industry newsletter Fitt Insider, said.  But the med office real estate boom isn't limited to upper-crust athletes. Eternal represents just one facet of a real estate explosion focused on smaller, more dispersed medical, wellness, and healthcare offices. Real estate brokerage JLL found the medical outpatient building sector is seeing "significant growth," with leasing for these types of tenants up 15% nationally in Q4 2024, reaching 19 million feet of new leasing activity. Indeed, new healthcare startups, hospitals, and tech and retail giants are all helping to plug some of the real estate gaps left by flailing retailers. Read online: The strip mall will see you now: How retail's apocalypse spawned a "med-tail" renaissance Thanks for stopping by! Have some feedback or want to sponsor this newsletter? Not a subscriber? Sign up for free below. Subscribe Sherwood Media, LLC produces fresh and unique perspectives on topical financial news and is a fully owned subsidiary of Robinhood Markets, Inc., and any views expressed here do not necessarily reflect the views of any other Robinhood affiliate... See more Sherwood Terms and Conditions Our Editorial Standards Contact Us Advertise With Us Unsubscribe Privacy Policy