There are two types of people in this world: Those who leave a tab open for "just one quick Google search" and those with 37 open tabs who can't find where the music is coming from.
You're reading Fri-yay π€—the only marketing newsletter that rewards you for becoming a smarter marketer.
But before we dive in…
Today's newsletter AND Clarity Call Cheatsheets giveaway π (entry details below) are sponsored by Delve...
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Now you know the tip, but do you know *why* it works?
Put your brain to the test and enter for a chance to win Clarity Call Cheatsheets (value: $129). π All you've gotta do is answer this question correctly:
Which buyer psychology technique does this week's Brainy Breakdown use?
*Winner chosen on July 3, 2025. Big congrats to our previous winner, TΓΌrker T. π₯³
π€ Apply This
Ready to get a quick win first thing Monday morning? Don't ask buyers what they plan to do in the future. Ask what's already happened in the past that led them to your product or service.
That way their *actual* behavior guides your decisions.
P.S. Wanna discover how to scale a profitable newsletter (like the one you're reading right now)? Then you'll want to register for Beehiv's (free) Own The Inbox Summit that kicks off this Wednesday at 12 p.m. EST. You'll learn directly from creators who've built $100K–$1M+ newsletter-based businesses, including me, Chenell Basilio, and Nathan May. But this isn't theory-based. You'll get our step-by-step systems so you know how to:
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