Hey there,
At Demand Curve, we've always had a simple mission:
Give startups a better path to growth.
After years of running growth for successful startups—and working with hundreds more through our agency—we kept seeing the same thing:
Founders are forced to choose between two flawed paths.
You can hire a marketer or agency, which gives you access to expert help, but it's expensive and hard to get right if you're not already a growth expert yourself.
Or you can do it yourself. It's lean and affordable. But without guidance, it's also the riskiest option. Growth becomes trial and error. And most startups don't have time for trial and error.
But, what if you didn't have to choose? What if you could get the best of both worlds?
The results of a growth veteran and the affordability of doing it yourself.
And then we realized: We already had what founders needed.
Inside our agency, we'd built a library of proven systems, strategies, and tools.
So we asked ourselves:
What if we opened up our entire playbook?
What if we took everything we knew and made it tactical, step-by-step, and actionable for any founder, regardless of their background? And what if we paired that with coaching from the same experts who built those systems in the first place?
That was the foundation for the Growth Program.
Today, we're launching its next chapter.
Introducing Growth Program 2.0
Over 3,000 startups have used the Growth Program to build traction and scale.
But the landscape has changed.
The old playbook said: move fast, break things, test and iterate.
That's not enough anymore.
It's never been easier to build and test. Making the market louder and more crowded than ever.
If speed and execution are now table stakes, what's the edge?
It's growth.
Not more ads. Not more content. Not more automation.
The kind of growth that's designed, not improvised.
That's the work that matters now.
And it takes clarity. Taste. Conviction.
And yes—expertise.
That's why we rebuilt the Growth Program.
What the Growth Program 2.0 gives you:
🧪 The exact playbooks and systems we've used to grow top startups
🗺️ A personalized roadmap based on your company's goals and stage—so you always know where to focus
🤖 An AI Growth Copilot trained on everything we know to provide real-time feedback and strategic clarity
🤝 Optional mentorship and hands-on coaching from me and the DC team
🧰 Plus a whole suite of members-only tools, resources and deals
And best of all—it's more accessible than ever.
The original program used to cost a one-time payment of $5,800.
Now, you can access the Growth Program for as little as $295 per quarter.
And if you want 1:1 coaching, our VIP plan is now available as a monthly subscription, rather than a large upfront commitment.
And it gets even better...
Join the waitlist today to lock in early bird pricing and save up to 50% before we open doors to the public.
🐥 The waitlist is officially open — get in early 🐥
We'll be sharing more soon!
Until then,
Justin
Co-founder & CEO
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